Real News from RealNex

What are building owners and developers looking for in their next agent? Someone with excellent marketing strategies. The agent should be expert in their local market and  globally connected, while also being savvy to the technology to maximize exposure and streamline transactions. This digital age has re-written the book of what makes for great property marketing.

Technology is revolutionizing commercial real estate and changing the way commercial real estate brokers work. What are the top technology trends the real estate industry will want to keep its eye on?

As Millennials continue to flood the workforce, it’s only natural that their habits, wants and needs are changing the commercial real estate landscape. What do millennials look for in a real estate agent? Here are the four things today’s millennials want from their real estate agent.

We all know the real estate industry is slow to adopt new technology, but there are a few ways you can help your agents adopt to all of the new and exciting real estate technology available. There are processes you can implement to smooth the transition to the new technology. Check out these three ways you can help your agent adopt new real estate technology.

Your customers are your business. Before you commit to a CRM system, there are certain things you should consider. In the real estate business, choosing the right CRM system is vital because it can potentially improve customer satisfaction, service and loyalty, reduce expenses and increase profits.

The blacklist is one list you do not want to be on, but for some unknown reason, nobody seems to know or understand it, until it is too late.

Your clients rely on you to determine the best leasing options for their commercial space. They trust that you will put together a lease analysis report that will show them that they are making a good decision when making a long term leasing commitment. To ensure that you are presenting your clients with the best lease terms, here are five tips for writing a killer lease analysis.

Your brand is your brokerage’s signature and casts a personality on the business by helping people understand your brokerage’s aspiration. Your brand has character, a tone of voice, a look and a method of behaving across the different avenues of communication. The number one rule of branding in commercial real estate marketing, and in all business marketing, really, is brand consistency.

Just like with any business, commercial real estate brokers require an outstanding real estate marketing plan to be successful and increase sales. The commercial real estate market is competitive in nature, which means your marketing plan must be well planned out and executed correctly to keep up with competitors in the industry. There are five distinct qualities your brokerage will need to have an outstanding real estate marketing plan.

The commercial real estate industry is constantly evolving and changing, meaning technology is a top priority for keeping clients’ experiences positive and successful. At the same time, real estate agents move from broker to broker to ensure they’re working for the best brokerage with the most valuable resources. Clients want to work with real estate agents and brokers that are familiar with technology and have the technology solutions to make the process easier for themselves and their agents.