A little over 2 and a half years ago, 3 brokers from Atlanta started Ten Eight - at the time a tour book app and rating system for commercial real estate. Michael Tucker, Scotland Wright and I founded the company based on a need that wasn't being met by other commercial real estate tools, and on January 1, 2013 I decided to leave my commercial real estate brokerage to run Ten Eight full time. Now, 20 months later, we've come a long way from being a tour book app to truly automating and managing the entire deal process for brokers and owners. We were also purchased by RealNex, and with this news comes a lot of questions. How much? Are you getting back into brokerage? Are you going to work for RealNex? What's it like having a boss again? And on and on.... But, what's truly being missed with all of these questions is the most basic one: why sell to RealNex?
The answer is simple. Over the last 20 months of selling Ten Eight, we kept getting the same themed requests over and over again. Can you integrate with a CRM? Can you integrate with a Listing Service? Can I market my listings on my website with Ten Eight? I could continue, but I think you get the point. The customers were telling us they wanted integration, not just stand alone products.
There are a lot of great new tech tools in commercial real estate right now, but none talk to each other. We've all decided to attack a specific area in commercial real estate, but haven't thought about the fact that a broker or owner will have to subscribe to 6 - 10 different tools to do his/her job in the most efficient way possible. Unfortunately, when you subscribe to 6 - 10 different tools, you lose a lot of the efficiency the tools sought out to supply you with in the first place. Our team at Ten Eight recognized this and wanted to do something about it. RealNex, on the other hand, recognized it and took action. Furthermore, they've got the team in place to knock it out of the park.
So, when an opportunity to be a part of something great comes along, you seize the moment. You become part of something greater than yourself, or in our case, greater than just one company in a silo. RealNex truly is giving brokers and owners the ability to have one subscription to all the tools they will ever need to be their best. Plus, the tools will actually integrate with one another, making for the perfect commercial real estate tech solution.
Why sell to RealNex? That's simple... To be part of something special...