In successful organizations, everyone is a strong performer — so how can you stand out? To clearly set yourself apart and define your value and what you bring to the table, it’s crucial to have more than just a good reputation. You also need to have a strong personal brand.
What is a personal brand?
It can be easy to confuse your reputation and your personal brand, but the two are not interchangeable. Everyone has a reputation — how you communicate, the type of experience you deliver to your clients, what you bring to the table, and more. Your reputation is a culmination of experiences that people have had with you, and the opinions and beliefs people have formed about who you are as a person.
On the other hand, your personal brand is something that you purposefully craft. Think of it as how you want people to see you. While your reputation is built on your credibility, your personal brand is built on the values that you expressly and outwardly represent.
Why your personal brand matters in commercial real estate
In commercial real estate, so much of your success is tied to the experience of your clients and the service you give to them. Your personal brand goes a long way toward delivering on this. In commercial real estate, your personal brand can:
How to build your personal brand
To help define and build your personal brand, you first want to think about the niche you want to serve. Think about your specific areas of expertise, as well as the types of clients you want to work with. This will help you laser-focus your potential clients and your brand message.
Next, think about what sets you apart and why clients should choose you. This is your value proposition. Use this to craft your message, and then share your message across your website and social media platforms. Lastly, keep your face out there. Network throughout your community, to keep your name top of mind and to position yourself as a trusted asset in the commercial real estate space.
RealNex is a CRM tool that can be used by commercial real estate professionals to work more efficiently and improve their productivity. At RealNex, we offer an incredibly powerful, yet amazingly simple, end-to-end solution. To learn more about RealNex and see samples of the products that we offer, visit our website. When you are ready to experience the RealNex difference for yourself, schedule a demo or contact us today — we’d love to talk with you!