As a leasing agent, you know you have a great product. Congratulations! This should make your job simple, right? Well, newsflash: your competitor has a great product, too. Your leasing office is well designed, and outfitted with the latest and greatest in technology? So is theirs. Do you offer a fantastic, unique leasing training program? So do they. Your team is top notch? You guessed it… Theirs is, too.
