It seems as if there is a continual stream of blog posts and articles about how technology is changing and shaping our lives. The CRE industry is no exception. Withing the industry technology functions as a series of ripples that continue to move ever faster and stronger as they pulse from the center, altering the way we work and attract business. Certainly, technological advancements in the last decade have impacted CRE by making information and transactions more accessible and faster-paced.
Customer Relationships Management (CRM) software is a must-have for real estate firms. According to Inman, as many as 70% of real estate agents use a CRM to organize contact information, maintain long-term relationships, automate tasks, and make service more efficient and personalized.
Tis the season for parties and sleigh rides, but it's also a perfect time to re-engage with previous clients and to apprise potential clients of your expertise (and good nature). Here are five ideas to make the most of holiday marketing:
Real estate professionals are on the go, and apps that let us take care of business anywhere are tremendous time savers. Often, however, researching and selecting the best tools can take up great amounts of time -- defeating the purpose of 'efficiency' apps. Fear not. We've done some looking around for you. Read on for details on productivity apps that are ideal for real estate.
In case you missed it, summer is over. Fall is well underway, and the end of the year is just around the corner. It’s a great time to be thinking about your business plan for the coming year.We know that having a solid plan is the recipe for success in just about anything, and the first step should always be determining where you want that plan to take you. Establishing goals for your firm provides you with direction and inspiration. When you have clearly articulated objectives, everyone understands where you’re headed and how you’ll get there.
It goes without saying that a successful real estate email marketing campaign involves the emails actually being opened and the links actually being clicked. Whether you’re sending out prospecting emails or are simply following-up with a current client, these simple tips can help you improve your open rates.
Recently, our CEO, Jeff Finn, attended CRE // Tech Intersect in NYC. He took a few notes and has been kind enough to share them with us here.
While new clients are always a good thing, many agents and their brokers sorely underestimate one of their greatest: existing clients. Client retention is possibly one of the most important facets of commercial real estate —and of any sales profession for that matter.