Real News from RealNex

Marketing vacant or under-construction properties has always required a leap of imagination. But in today’s fast-moving, remote-first environment, traditional visuals fall short. That’s where Augmented Virtual Reality (AVR) comes in—transforming real estate marketing with cinematic, immersive experiences.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, prospecting, VR, Productivity, CRE Marketing, 3D VR, Virtual Reality, Augmented Reality

Vacancies are one of the biggest challenges in commercial real estate. Every day a property sits unleased means lost revenue and mounting expenses. In a competitive market, property owners, developers, and brokers must leverage every available tool to fill vacancies faster and secure quality tenants.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, prospecting, Productivity, CRE Marketing, 3D VR, office design, office leasing

As the landscape of work continues to evolve, so too does the design of office spaces. Today, employees seek more than just a place to work—they want environments that promote well-being, sustainability, and productivity. For commercial real estate professionals, adapting to these trends is no longer optional; it’s a competitive necessity. Incorporating wellness and sustainability principles into office design is redefining the modern workplace, offering both functional and ethical advantages.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, prospecting, Productivity, CRE Marketing, return to office, office design, wellness

The office market is making a comeback, and if you own or manage office space, the time to act is now.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, Leasing, prospecting, Productivity, CRE Marketing, return to office

Mixed-use developments are reshaping the commercial real estate landscape, transforming traditional spaces into dynamic hubs where people can live, work, and play. By integrating residential, commercial, and recreational components, these developments offer unique opportunities for investors and developers while creating vibrant, self-sustaining communities. As urban centers evolve and consumer preferences shift, mixed-use projects have become a cornerstone of modern real estate strategies.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, prospecting, Productivity, CRE Marketing, mixed use, vibrant communities

Co-working spaces have become a defining feature of today’s office landscape, reshaping traditional workspace expectations and impacting the commercial real estate market. Driven by a need for flexibility, collaboration, and cost efficiency, these shared workspaces offer a solution that appeals to businesses of all sizes, from solo entrepreneurs to multinational corporations. Understanding the rise of co-working spaces and their lasting impact can help property owners and managers adapt to changing demands while seizing new opportunities within their portfolios.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, prospecting, Productivity, CRE Marketing, co-working

In today’s competitive real estate market, standing out as a broker or brokerage firm requires more than just listing properties and sharing static photos. Buyers, investors, and developers are looking for immersive experiences that help them visualize the potential of a property and its surroundings. This is where aerial video tours come in—a game-changing tool that not only showcases properties in a dynamic way but also elevates your personal brand as a broker. Let’s dive into the benefits of using aerial video tours to market properties and yourself.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, Leasing, prospecting, Productivity, CRE Marketing, revitalizing assets

In today’s commercial real estate market, tenant experience is paramount. Tenants are looking for spaces that offer more than basic amenities, pushing property technology (PropTech) to the forefront. Through smart building systems, tenant communication apps, and IoT integrations, PropTech is transforming how property managers meet tenant expectations. Here’s how these technologies are reshaping the tenant experience and enhancing property appeal.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, Leasing, prospecting, Productivity, CRE Marketing, co-working, tenant

Underperforming commercial properties can be a daunting challenge for property owners and investors. Yet, with the right strategies, these challenges can be transformed into lucrative opportunities. By focusing on renovation, rebranding, repositioning, and adaptive reuse, you can unlock the full potential of a property, maximize its value, and attract high-quality tenants.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, Leasing, prospecting, Productivity, CRE Marketing, revitalizing assets

In an era where sustainability and ethical governance have become key priorities for businesses across industries, commercial real estate is no exception. The incorporation of Environmental, Social, and Governance (ESG) principles is rapidly transforming the sector, driving value creation while addressing stakeholder expectations. From property development to asset management, ESG considerations are not just an ethical choice—they are a strategic imperative.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, Leasing, prospecting, Productivity, CRE Marketing, ESG