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How Augmented VR Is Transforming Commercial Real Estate Marketing

Posted by RealNex on Mar 28, 2025 1:33:57 PM

Marketing vacant or under-construction properties has always required a leap of imagination. But in today’s fast-moving, remote-first environment, traditional visuals fall short. That’s where Augmented Virtual Reality (AVR) comes in—transforming real estate marketing with cinematic, immersive experiences.

AVR blends 360° panoramic video walkthroughs with virtual staging and architectural layout visualization—captured by autonomous robots—creating realistic, lifelike property tours that resonate with buyers, tenants, and investors.

What Is Augmented VR?

AVR is not just another virtual tour. It offers:

  • Real-world video footage of interiors and exteriors

  • Digitally staged environments showcasing furniture, configurations, and design concepts

  • Scalable use across asset types, from office and industrial to retail and multifamily

     

By showing not just what a space is, but what it could become, AVR empowers faster, more confident decision-making.

Watch a short video demonstrating some of the capabilities of Augmented VR.

Who Benefits from AVR?

Brokers & Leasing Agents

Quickly communicate the potential of vacant or shell spaces through high-quality, immersive visuals.

Developers & Architects

Illustrate proposed layouts and finish-outs—critical for pre-leasing, funding rounds, or city approvals.

Property Owners & Asset Managers

Data from real-world deployments shows significant gains in marketing efficiency.

Construction & Design Teams

Show clients and stakeholders the current status of a site along with design intent—visually and accurately.

Event Planners & Venue Managers

AVR allows planners to view and understand a venue’s layout and potential setups for galas, trade shows, or weddings—before ever visiting the space.

Healthcare, Labs & Life Sciences

Demonstrate layout efficiency, clean room potential, or surgical suite flow—helping technical tenants make fast, informed evaluations.

Retail & Hospitality Professionals

Use immersive walkthroughs to showcase storefront appeal, merchandising potential, lobby design, and guest experiences.

Real Results, Proven Value

AVR doesn’t just look good—it performs:

  • 362% increase in digital leads

  • 172% longer engagement per session

  • Average viewing time: over 3 minutes per tour

This isn't just about showing space—it’s about selling vision.

Behind the Scenes: Autonomous Efficiency

AVR tours are captured by custom-built autonomous robots capable of filming 25,000+ sq ft/hour, ensuring smooth, high-resolution visuals across large commercial spaces—without a full production crew​.

It’s quick, consistent, and scalable across every property type.

See It in Action – Join Our Live Webinar

Want to see how Augmented Virtual Reality can bring your spaces to life?

We’re hosting a live webinar next Thursday at 1:00 PM CST where we’ll walk through real-world examples, showcase cinematic AVR tours, and answer your questions about how this technology fits into your marketing strategy.

📅 Date: Next Thursday, April3, 2025

🕐 Time: 1:00 PM CST

📍 Where: Online – RSVP to receive the link

Don’t miss this opportunity to experience AVR in action and learn how it’s helping CRE professionals accelerate leasing, boost ROI, and close deals faster.

👉 Reserve your spot now and elevate your marketing game.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, prospecting, VR, Productivity, CRE Marketing, 3D VR, Virtual Reality, Augmented Reality

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