Real News from RealNex

As our options for marketing CRE properties have grown, so have the expectations of owners and developers for a savvy approach. It’s critical that agents and brokers take advantage of the tools that are available to bring the value of commercial properties home to prospective tenants.

What are building owners and developers looking for in their next agent? Someone with excellent marketing strategies. The agent should be expert in their local market and  globally connected, while also being savvy to the technology to maximize exposure and streamline transactions. This digital age has re-written the book of what makes for great property marketing.

Technology is revolutionizing commercial real estate and changing the way commercial real estate brokers work. What are the top technology trends the real estate industry will want to keep its eye on?

Your customers are your business. Before you commit to a CRM system, there are certain things you should consider. In the real estate business, choosing the right CRM system is vital because it can potentially improve customer satisfaction, service and loyalty, reduce expenses and increase profits.

Just like with any business, commercial real estate brokers require an outstanding real estate marketing plan to be successful and increase sales. The commercial real estate market is competitive in nature, which means your marketing plan must be well planned out and executed correctly to keep up with competitors in the industry. There are five distinct qualities your brokerage will need to have an outstanding real estate marketing plan.

The commercial real estate industry is constantly evolving and changing, meaning technology is a top priority for keeping clients’ experiences positive and successful. At the same time, real estate agents move from broker to broker to ensure they’re working for the best brokerage with the most valuable resources. Clients want to work with real estate agents and brokers that are familiar with technology and have the technology solutions to make the process easier for themselves and their agents.

Your clients rely on you to determine what investments are smart for them to make and which investments aren’t. Your clients trust that you will put together an investment analysis report that will show them that they are making the right decision when investing in property. Whether this is their first real estate investment property or their tenth, the information you provide - and the format in which you present it - will fuel their decision-making process.

The success of your brokerage is directly tied to your ability to recruit and retain top talent. While things like commission splits, floor time, and assistance with marketing expenses used to rule an agent’s decision on where to hang their hat, today’s top brokerages are attracting the best talent with technologies.

RealNex is proud to host a series of three webinars featuring Mike Lipsey. He is the President of The Lipsey Company and is a nationally and internationally recognized leader in training and consulting for commercial real estate. Mike Lipsey’s expertise in the commercial real estate business is credited with over 35 years of active work in the commercial real estate industry.