We had a great time this week with our first RealNex Mastermind. It was fantastic to host Allen Buchanan, SIOR, Principal at Lee & Associates, Orange County, CA as he discussed his journey with RealNex and shared best practices with the audience. As a top producing industrial broker and thought leader in the industry, Allen shared his approach on how to turn data into “actionable” information. During the fast-moving session he shared a wealth valuable nuggets and takeaways to help listeners generate more business and make more money.
The sales cycle is a process -- a series of steps that convince a person or a group of people to say yes on multiple occasions. In other words, this process is essentially multiple small sales that hopefully lead up to the one big sale at the end. These small steps might include getting a prospect to give you their contact information, utilizing that contact information to reach out, and then convincing them to work with you.