The November 19, 2021 RealNex Mastermind Webinar featured noted author, trainer and broker Adam Von Romer. Adam has been a long term RealNex client and has leveraged the platform to help him list and sell over $3 billion of commercial property. In this session Adam focused on the RealNex MarketEdge solution and how he uses it create BOVs, Proposals, Flyers, Offering Memorandums and private and secure virtual deal rooms.
Key to Adam’s success is the time he is able to leverage utilizing RealNex. He is able to swiftly push his CRM property data into MarketEdge and follow the automated workflow wizard to easily add the additional information to create all the marketing collateral required to win business and sell assets.
Starting with the base building information, he quickly updates the complete rent roll with assumptions with regard to renewal, tenant rollover, TIs and commissions as well as the detailed operating expenses. This input generates 10 detailed financial reports and a host of charts and graphs that supports the listing and sales price. The powerful Comps Manager allows him to store and present relevant Sale and Lease Comps with corresponding adjustments to support pricing. And, by adding detailed loan terms and return requirements, RealNex helps Adam to model and realize the highest value.
After analyzing the financials, Adam simply adds brief text to profile the building, market and investment opportunity. MarketEdge feeds the inputs into his custom templates to build a comprehensive array of presentations including:
- BOV
- Proposal
- Flyer
- Brochure
- Offering Memorandum
These presentation materials can then be shared via link or pdf. While not demonstrated during the session MarketEdge also creates detailed property websites.
To efficiently manage the sales process, all due diligence documentation can be hosted in the virtual deal room so prospects can access the required information while Adam monitors their activity and interest.
To learn more, replay the session and watch Adam’s process and workflow.
