Now that the industry is transitioning into a hybrid work environment in an effort to boost resilience and flexibility, real estate team leaders are challenged with re-calibrating their back-end operations.
While you’re busy generating new leads and facilitating transactions , every real estate business needs its CRM to be in its best shape — all the time.
After a tough year facing continual pandemic-related stressors and disruptions, the commercial real estate industry is proving itself to be more resilient than ever. Despite the market closures and changes to business-as-usual, global real estate investment skyrocketed in 2021.
Since the COVID-19 pandemic hit, it’s no secret that needs and plans significantly changed for a number of industries — commercial real estate included. The pandemic not only revolutionized the world of work for today, but also into the foreseeable future, as well. But what does this sudden shift in workplace operations mean for physical space, including office design, use, and overall demand?
Successful commercial real estate agents employ a number of marketing strategies to not only drive sales, but to also nurture and grow their client base. One of these strategies is email marketing. When done properly, email marketing has a number of benefits, including:
Nearly 8 years ago RealNex was born with a vision to create a complete end-to-end solution for the commercial real estate industry – what we like to call the Commercial Real Estate Operating System. At inception, we acquired three leading CRE tech companies and quickly added two more. It was a lot of work to upgrade, consolidate and integrate those companies and their applications. In 2020 we launched RealNex Navigator, fully realizing our vision and delivering to the market a complete end-to-end commercial real estate technology solution.
Over the past couple of years, many of us transitioned to a full-time work from home model, thanks to the global COVID-19 pandemic. During this time, many employees reported a number of positives about working from home: the flexibility in working, the ability to better focus — and the commute to your home office can’t be beat.
When your schedule gets hectic, it is easy to neglect your real estate CRM. However, it’s important to keep in mind that your real estate CRM is the very heart of your business. As such, it can either be a tremendous help — or hold your business back. A contact list that is out of date or a to do list that goes unmanaged for too long can make it difficult, if not nearly impossible, to know where you stand with lead generation and more. By taking the time to get your real estate CRM in order, you can create an organized business that not only runs smoothly, but also drives profits.
It’s safe to say that the past two years have changed our lives in ways that most of us could never have imagined — including how we work. As 2021 has come to a close and we reflect back on the last 12 months, we can see the impact that the COVID-19 pandemic had on the commercial real estate industry. Looking forward to 2022 and beyond, here are 5 CRE leasing trends that we’ll be watching.