When it comes to CRE marketing we have been doing the same things for a long time, but technology is adding a new spin to three principle tasks. Unlike selling widgets, CRE marketing has three major stages, each with its own set of strategies and tactics. First, you need to win business. That means getting hired by a property owner. Then you need to promote the asset to generate leads, and finally you need to convert leads into transactions.
It goes without saying that a successful real estate email marketing campaign involves the emails actually being opened and the links actually being clicked. Whether you’re sending out prospecting emails or are simply following-up with a current client, these simple tips can help you improve your open rates.
Recently, our CEO, Jeff Finn, attended CRE // Tech Intersect in NYC. He took a few notes and has been kind enough to share them with us here.
While new clients are always a good thing, many agents and their brokers sorely underestimate one of their greatest: existing clients. Client retention is possibly one of the most important facets of commercial real estate —and of any sales profession for that matter.
When we think of prospecting it often brings to mind the practice of cold calling. Indeed, this is still a foundational part of a good prospecting strategy. In order to make the most of the time spent on that process, it’s smart to craft your prospect list with solid leads rather than a hit and miss collection of names.
Taking a rearview look at business tech developments show us just how far we have come. Electronic spreadsheets were a huge step, both in terms of efficiency and accuracy. Certainly, communication capabilities have been revolutionized by email and mobile phones. In recent years, however, cloud capabilites have changed the game for the CRE industry.
Teamwork. At its best, it sparks creativity and results; at its worst, it can cause frustration, delays, and missed opportunity. The many relationships and processes that are part of the everyday in CRE demand collaboration to get the job done, but keeping teams running efficiently can be a real challenge.