It goes without saying that a successful real estate email marketing campaign involves the emails actually being opened and the links actually being clicked. Whether you’re sending out prospecting emails or are simply following-up with a current client, these simple tips can help you improve your open rates.
Recently, our CEO, Jeff Finn, attended CRE // Tech Intersect in NYC. He took a few notes and has been kind enough to share them with us here.
While new clients are always a good thing, many agents and their brokers sorely underestimate one of their greatest: existing clients. Client retention is possibly one of the most important facets of commercial real estate —and of any sales profession for that matter.
When we think of prospecting it often brings to mind the practice of cold calling. Indeed, this is still a foundational part of a good prospecting strategy. In order to make the most of the time spent on that process, it’s smart to craft your prospect list with solid leads rather than a hit and miss collection of names.
Taking a rearview look at business tech developments show us just how far we have come. Electronic spreadsheets were a huge step, both in terms of efficiency and accuracy. Certainly, communication capabilities have been revolutionized by email and mobile phones. In recent years, however, cloud capabilites have changed the game for the CRE industry.
Teamwork. At its best, it sparks creativity and results; at its worst, it can cause frustration, delays, and missed opportunity. The many relationships and processes that are part of the everyday in CRE demand collaboration to get the job done, but keeping teams running efficiently can be a real challenge.
Staying on top of CRE trends and best practices means being connected. Things move quickly and online sources can help keep you in the loop, but time is limited. Luckily there are experts out there whose business it is to curate the content that’s significant and timely for you.
The past few years have been extremely productive in the CRE tech industry. Overall access to data has improved dramatically, thanks to advances leading to increased capacity and lower costs. Cloud computing and better storage technologies are helping to make data gathering and analysis faster than ever before.
If social media are the lean hipsters of modern communication, email is probably more like a reliable, if a little stodgy, colleague. It may not be a racecar, but everyone knows how to drive it.