It goes without saying that a successful real estate email marketing campaign involves the emails actually being opened and the links actually being clicked. Whether you’re sending out prospecting emails or are simply following-up with a current client, these simple tips can help you improve your open rates.
While new clients are always a good thing, many agents and their brokers sorely underestimate one of their greatest: existing clients. Client retention is possibly one of the most important facets of commercial real estate —and of any sales profession for that matter.
Over the holiday weekend RealNex released a new portal and dashboard – including migrating the legacy products into three newly-configured components. Much of the new user interface is intuitive, but to give you a closer look into the changes happening at RealNex, we are asking RealNex CEO, Jeff Finn, to give us the inside scoop.
With the recent and all-consuming expansion of cloud-based storage and server technology, it’s becoming easier and easier to streamline massive amounts of data and consolidate what once used to be several different programs, databases, and even file cabinets into one digital, easy-to-use, easy-to-access, and easy-to-secure system.
The past few years have been extremely productive in the CRE tech industry. Overall access to data has improved dramatically, thanks to advances leading to increased capacity and lower costs. Cloud computing and better storage technologies are helping to make data gathering and analysis faster than ever before.
If social media are the lean hipsters of modern communication, email is probably more like a reliable, if a little stodgy, colleague. It may not be a racecar, but everyone knows how to drive it.
If you haven’t read at least one piece this month on how the millennial generation is influencing society, you’re the exception. It seems that everywhere we see the effects of this group’s preferences and priorities being played out. Their numbers in the U.S. exceed baby boomers by more than 10 million, and they are the dominant demographic in today’s workforce.
It’s here – the next generation of industry leader and pioneer Real Estate Assistant (REA)…the new RealNex CRM! This new product will enhance the real estate transaction experience by streamlining the business process, improving client service and reducing the transaction cycle time. The updated software offers three significant features that will change the real estate game when it comes to CRM solutions:
Few of us would argue with the idea that leads must be carefully managed and nurtured in order to make a sale. This is the lifeblood of CRE and many other industries. Still, with the masses of correspondence and data they deal with on a daily basis, brokers can find it challenging to address this aspect of their work as well as they would like.
The CRE industry is beginning to appreciate the potential for digital tools and platforms in boosting performance and improving customer service. We use technology to facilitate a whole range of activities. Here is a partial list: