In the real estate industry, being visible is one of the biggest keys to helping maintain market share over other brokerages. Make inroads into increased visibility for your brokerage by developing unique and identifiable branding that remains consistent throughout your business. It's fairly common for a brokerage’s branding to falter or become out-dated. But fear not! Here are some branding best that can help brokerages check on and brush up their own brand.
Although the rate of price appreciation has moderated the past two years, it has still been positive and values have continued to reach new highs for commercial real estate as measured by the NCREIF Market Value Index (MVI). NCREIF tracks the performance of over $500 billion in commercial real estate owned by institutional investors in the US and includes all the major property types (apartment, office, industrial, retail and hotel). The following graph shows the quarterly value indexed at 100 in the first quarter of 1978. The value is also above a long-term trend line shown in the graph.
Nothing occurs in a vacuum. That includes success in the commercial real estate sphere. With this in mind, our team at RealNex has gathered a list of influencers that you should keep your eye on. You may find yourself either agreeing or disagreeing with their thoughts (or maybe a little bit of both) and so much the better! Use this list to help form your own opinions and strategies.
Whether you’re headed out for a last-minute summer vacation or simply need a great book for your commute, a quality business read can be just what you need to get the wheels turning and inspiration flowing. There's no end to great content that can give real estate professionals insight into best business practices and increased productivity. We've narrowed it down to five to help you out.
Motivation: the desire to doing something. Done right, motivation can propel your team forward toward success. Done wrong, motivation can cause stress, indecisiveness, and ultimately, inaction.
Habits can be good, bad, or in-between – but in order to achieve success, it pays to find the right ones and stick with them on a consistent basis. That’s what we believe, and we’ll prove it to you. Here are a handle of entrepreneurs who have voiced their own individual habits, and we believe they translate well to commercial real estate success. Read on and decide for yourself.
There have been plenty of articles and blog posts declaring that the future of the workforce rests squarely upon the shoulders of millennials (those individuals aged 20-34) and Generation Z (those born after 1996).
Technology runs our daily lives and, in its best formulations, has made life more convenient (and more interesting). We can now deposit a check from our sofa, find precise directions to out-of-the way restaurants, order anything-under-the-sun to be delivered with record speed to our doorsteps. Plus, the information! Have you ever found yourself researching 18th century Norwegian furniture at 3 AM? Asking for a friend.
When it comes to CRE marketing we have been doing the same things for a long time, but technology is adding a new spin to three principle tasks. Unlike selling widgets, CRE marketing has three major stages, each with its own set of strategies and tactics. First, you need to win business. That means getting hired by a property owner. Then you need to promote the asset to generate leads, and finally you need to convert leads into transactions.