Real News from RealNex

The office market is making a comeback, and if you own or manage office space, the time to act is now.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, Leasing, prospecting, Productivity, CRE Marketing, return to office

Mixed-use developments are reshaping the commercial real estate landscape, transforming traditional spaces into dynamic hubs where people can live, work, and play. By integrating residential, commercial, and recreational components, these developments offer unique opportunities for investors and developers while creating vibrant, self-sustaining communities. As urban centers evolve and consumer preferences shift, mixed-use projects have become a cornerstone of modern real estate strategies.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, prospecting, Productivity, CRE Marketing, mixed use, vibrant communities

Co-working spaces have become a defining feature of today’s office landscape, reshaping traditional workspace expectations and impacting the commercial real estate market. Driven by a need for flexibility, collaboration, and cost efficiency, these shared workspaces offer a solution that appeals to businesses of all sizes, from solo entrepreneurs to multinational corporations. Understanding the rise of co-working spaces and their lasting impact can help property owners and managers adapt to changing demands while seizing new opportunities within their portfolios.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, prospecting, Productivity, CRE Marketing, co-working

In today’s competitive real estate market, standing out as a broker or brokerage firm requires more than just listing properties and sharing static photos. Buyers, investors, and developers are looking for immersive experiences that help them visualize the potential of a property and its surroundings. This is where aerial video tours come in—a game-changing tool that not only showcases properties in a dynamic way but also elevates your personal brand as a broker. Let’s dive into the benefits of using aerial video tours to market properties and yourself.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, Leasing, prospecting, Productivity, CRE Marketing, revitalizing assets

In today’s commercial real estate market, tenant experience is paramount. Tenants are looking for spaces that offer more than basic amenities, pushing property technology (PropTech) to the forefront. Through smart building systems, tenant communication apps, and IoT integrations, PropTech is transforming how property managers meet tenant expectations. Here’s how these technologies are reshaping the tenant experience and enhancing property appeal.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, Leasing, prospecting, Productivity, CRE Marketing, co-working, tenant

Underperforming commercial properties can be a daunting challenge for property owners and investors. Yet, with the right strategies, these challenges can be transformed into lucrative opportunities. By focusing on renovation, rebranding, repositioning, and adaptive reuse, you can unlock the full potential of a property, maximize its value, and attract high-quality tenants.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, Leasing, prospecting, Productivity, CRE Marketing, revitalizing assets

In an era where sustainability and ethical governance have become key priorities for businesses across industries, commercial real estate is no exception. The incorporation of Environmental, Social, and Governance (ESG) principles is rapidly transforming the sector, driving value creation while addressing stakeholder expectations. From property development to asset management, ESG considerations are not just an ethical choice—they are a strategic imperative.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, Leasing, prospecting, Productivity, CRE Marketing, ESG

Artificial intelligence (AI) is increasingly shaping the future of the commercial real estate industry. From property valuation to predictive analytics, AI-driven solutions are empowering professionals to make smarter, data-informed decisions. As the industry evolves, leveraging AI can provide a competitive edge, streamline operations, and improve investment outcomes. Here's a closer look at how AI is transforming commercial real estate and the benefits it offers to investors, brokers, and property managers.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, prospecting, Productivity, CRE Marketing, visualization, 3D VR

In today’s rapidly evolving world, the commercial real estate industry faces unique challenges that demand a forward-thinking approach. The growing impact of climate change, shifting regulatory standards, and evolving tenant expectations all play a role in redefining how properties are developed and managed. Enter resilient design—a concept that extends beyond traditional sustainability by emphasizing adaptability, durability, and long-term functionality in commercial structures. As these trends shape the market, companies like RealNex are at the forefront, championing environmentally conscious developments that are built to last.

Topics: CRE, CRE Tech, CRM, Real Estate Technology, prospecting, Productivity, CRE Marketing, visualization, 3D VR

In today’s fast-paced real estate market, catching a potential buyer's eye is more vital than ever. With countless properties on the market, what can you do to ensure yours stands out? The answer lies in interactive property experiences. These tools not only display properties uniquely but also engage buyers on a deeper level than traditional methods. Elevating your listings with interactive features could mean the difference between a sale and a stale listing.

This blog post dives into the world of interactive experiences, highlighting their power to enhance your listings and drive successful sales.

 

What Are Interactive Property Experiences?

Interactive property experiences are dynamic tools that enable potential buyers to explore properties in engaging ways. Think virtual tours, 3D walkthroughs, and augmented reality applications. These experiences allow buyers to connect with a property in a way that static images simply cannot offer.

For example, a study found that listings with interactive elements retain up to 70% more attention from buyers compared to traditional listings. With these tools, buyers can visualize themselves in the home, better understand the layout, and appreciate unique features.

Interactive 3D Tour of Single-Family Home

The Benefits of Interactive Experiences

 

Enhanced Engagement

One of the standout benefits of interactive experiences is increased engagement. Buyers can navigate spaces at their own pace, focus on details, and even try out different setups.

For instance, a property featuring an interactive walkthrough could see a 30% increase in time spent on the listing. This higher engagement fosters a more meaningful connection between the buyer and the property, which can lead to quicker sales.

Increased Information Retention

Research indicates that interactive content significantly boosts information retention compared to passive formats. When buyers actively engage with a property, they remember details better.

Imagine a buyer exploring a gorgeous kitchen or an expansive backyard using an interactive tool—they are more likely to recall these features than if they simply saw a photo. One particular study showed that buyers remembered 65% more property details after using interactive experiences.

Broader Reach

Another major advantage of interactive experiences is the ability to reach a wider audience. Technology enables buyers to explore properties from anywhere, whether they are in another city or even another country.

A report revealed that listings with virtual tours attract 40% more interest from international buyers compared to standard listings. This convenience allows potential buyers to engage with properties without feeling rushed to schedule in-person visits.

 

 Interactive Tour Targeting Retail, Medical, and Office Use

 

Popular Visualization Tools for Property Listings

 

Virtual Tours

Virtual tours provide potential buyers the opportunity to walk through properties online. These tours often feature 360-degree views and can be customized to highlight key features.

For instance, a study found that listings with virtual tours see a 50% increase in inquiries. This not only appeals to tech-savvy buyers but also lets them revisit preferred properties before making a decision.

3D Renderings and Property Video Tours

3D renderings and property video tours offer buyers a realistic visualization of properties, helping them picture their future lives there. When paired with detailed floor plans, both give a complete understanding of the layout.

This is especially valuable for new developments where prospective buyers cannot physically view the space. In fact, 75% of buyers report feeling more confident in their purchasing decisions after viewing 3D renderings.

Augmented Reality Applications

Augmented reality (AR) takes property experiences up a notch. It allows buyers to see how different elements, such as paint colors or furniture, fit in any room.

AR applications can increase buyer engagement by enabling them to customize their views of the property. For example, a property with AR features may see a 35% higher engagement rate than one without.

 Visualizing a Mixed-Use Property While in the Design Phase

 

Integrating Interactive Experiences into Your Listings

Partner with an Experienced Team

Creating an effective VR tour requires more than just technology—it demands expertise and a deep understanding of what makes a property stand out. At PIX, we bring years of experience and a skilled team dedicated to crafting interactive property experiences that engage and inspire.

Choose the Right Technology

Select technologies that fit your budget and audience. For some properties, virtual tours might suffice, while others may benefit more from sophisticated AR apps. A 2022 report found that 63% of real estate agents who implemented advanced interactive tools reported higher sales compared to those who did not.

Promote the Experience

Don't overlook the importance of promotion. Simply having interactive experiences is not enough; make sure to highlight these features on your website, in emails, and across other marketing platforms. Emphasize unique aspects that would attract potential buyers, like the ability to explore a property from anywhere.

Power of Interactivity for Property Listings

Incorporating interactive property experiences into your listings is no longer just a nice-to-have; it is essential. The competitive real estate landscape demands engaging tools to help you stand out.

From virtual tours to advanced AR applications, these tools allow potential buyers to form deeper connections with properties. They improve retention of information and expand your reach to a wider audience. By weaving these interactive features into your listings, you enhance the overall selling process and increase your chances of closing deals successfully.

Discover the power of interactivity—your listings are worth it!

 

 

Topics: CRE, CRE Tech, CRM, Real Estate Technology, prospecting, Productivity, CRE Marketing, visualization, 3D VR