Millennials are quickly growing to become a dominant force in the workplace as well as in terms of consumer behavior and drivers of societal norms. So it only makes sense to take their values and needs into consideration when giving thought to commercial real estate technology.
HOUSTON-January 9, 2018-RealNex, a commercial real estate technology company, today announced the launch of its all new MarketPlace. The new public portal offers a free alternative to list and search a growing nationwide portfolio of property offerings. Built upon the 25-year legacy of PropertyLine and the innovative technology of Buzz Target, the MarketPlace launches with 250,000 listings across North America, totaling $450 billion for sale and 4.7 billion sf for lease.
Technology is quickly changing the way the commercial real estate industry goes about its business. With the advent of three-dimensional modeling, or 3D, we’re literally seeing a new dimension of visual opportunities spring to life.
We have heard a lot in recent years about so-called “big data.” Having spent my career doing research and creating products using data, I was intrigued to learn more about how big data might be used for commercial real estate.
HOUSTON-October 2, 2017-RealNex, a commercial real estate technology company, today announced the launch of its largest-to-date release -- RealNex 3.0. The release includes new features and advanced integration between CORE CRM, MarketEdge (financial analysis, reporting and deal room capabilities), and MarketPlace, a single, new listing, search and marketing platform. RealNex 3.0 empowers CRE professionals with hyper-efficient tools to prospect, market and manage transactions – increasing exposure and shortening deal cycles.
Technology is here to stay in commercial real estate and, to be honest, is changing the way things are done throughout the property life cycle. Mobile technology, CRM software, and virtual reality are making those embracing these technologies more efficient and more profitable. However, your agents may be resistant to change and avoid the new tools available to them.
When it comes to CRE marketing we have been doing the same things for a long time, but technology is adding a new spin to three principle tasks. Unlike selling widgets, CRE marketing has three major stages, each with its own set of strategies and tactics. First, you need to win business. That means getting hired by a property owner. Then you need to promote the asset to generate leads, and finally you need to convert leads into transactions.
It goes without saying that a successful real estate email marketing campaign involves the emails actually being opened and the links actually being clicked. Whether you’re sending out prospecting emails or are simply following-up with a current client, these simple tips can help you improve your open rates.