We have heard a lot in recent years about so-called “big data.” Having spent my career doing research and creating products using data, I was intrigued to learn more about how big data might be used for commercial real estate.
HOUSTON-October 2, 2017-RealNex, a commercial real estate technology company, today announced the launch of its largest-to-date release -- RealNex 3.0. The release includes new features and advanced integration between CORE CRM, MarketEdge (financial analysis, reporting and deal room capabilities), and MarketPlace, a single, new listing, search and marketing platform. RealNex 3.0 empowers CRE professionals with hyper-efficient tools to prospect, market and manage transactions – increasing exposure and shortening deal cycles.
Technology is here to stay in commercial real estate and, to be honest, is changing the way things are done throughout the property life cycle. Mobile technology, CRM software, and virtual reality are making those embracing these technologies more efficient and more profitable. However, your agents may be resistant to change and avoid the new tools available to them.
When it comes to CRE marketing we have been doing the same things for a long time, but technology is adding a new spin to three principle tasks. Unlike selling widgets, CRE marketing has three major stages, each with its own set of strategies and tactics. First, you need to win business. That means getting hired by a property owner. Then you need to promote the asset to generate leads, and finally you need to convert leads into transactions.
It goes without saying that a successful real estate email marketing campaign involves the emails actually being opened and the links actually being clicked. Whether you’re sending out prospecting emails or are simply following-up with a current client, these simple tips can help you improve your open rates.
Recently, our CEO, Jeff Finn, attended CRE // Tech Intersect in NYC. He took a few notes and has been kind enough to share them with us here.
While new clients are always a good thing, many agents and their brokers sorely underestimate one of their greatest: existing clients. Client retention is possibly one of the most important facets of commercial real estate —and of any sales profession for that matter.