Company culture is a pivotal aspect in today’s professional world. Businesses looking to attract and retain top talent are now focusing on their workplace culture as a game-changing aspect of their brand.
It’s not only businesses who are focused on this - the modern workforce is demanding upgraded culture at work. In a recent study conducted by the Harvard Business Review, a pool of 15,000 Millennials rated “people and culture fit” as the leading consideration when looking for a new job.
Don’t be mistaken - it’s not just the younger generations that feel this way. According to a survey from Deloitte, 94% of executives and 88% of employees “believe a distinct workplace culture is important to business success.
Businesses with Strong Cultures are Thriving
Going beyond rockstar recruitment, company culture has a surprising effect on productivity.
More and more studies are being published that show the correlation between workplace culture and brand success. When team members are happy with their job’s culture, they’re 12% more productive, take 10x less sick days, stay at their position longer, and help their companies outperform competitors.
When the stakes are this high, everyone’s eyes are on company culture.
Culture Meets Workspace Design
In efforts to enhance the working experience even further, the trend is reshaping the entire workspace - literally.
Today’s offices are being designed with company culture in mind as a leading consideration. The physical atmosphere plays an influential role in establishing a business’ culture, and it has a powerful effect on team members.
Let’s explore how workspace design determines collaboration, teamwork, and professional experiences as a whole.
Expand the Space’s Visibility
Strong company culture all begins with unity. One of the best ways to achieve this is by opening up the office layout and creating shared spaces. Increasing the area’s visibility will spark group interactions even during times of solo work.
Experts are replacing solid doors with glass ones and adding in more windows. Offices are being designed with common areas where team members can get together; such as cafe’s, break areas, and group working tables.
Media Viewing
Technology is a top tool being used to strengthen bonds between team members. TV screens, projectors, and monitors are entering collaborative areas so that groups can stay updated on the latest company news.
Projecting live data for everyone to see is a great way to motivate the entire team. Highlighting ‘wins’ and successes help members feel recognized for their accomplishments. Besides these powerful motivators, members can customize their media and music to fit the mood and create an interactive space for all to enjoy.
Comfort is Key
On average, team members spend over 40 hours per week at the office. Today’s businesses are taking this into account and making efforts to help their members feel more comfortable.
Contemporary office spaces are filled with ergonomically-designed furniture, flexible work areas, fully-stocked kitchens, and more. Ambient music, natural lighting, fresh air, and temperate environments also play a large role in helping team members feel more at home.
When companies who improve their culture return 516% higher revenues and 755% higher income, it’s one of the most important elements transforming today’s professional world. Visit our blog for more CRE news.
