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6 Traits of Successful Small Business Owners

Posted by RealNex on Jul 1, 2023 8:00:00 AM

Whether you are in commercial or residential real estate, you should think of yourself as a small business owner. You are uniquely in charge of your business and, ultimately, your success. As a small business owner, It takes a meeting of opportunity and ambition to create and build success… but is that all there is to it? 

Research and personal experience have revealed several key characteristics and traits of successful small business owners. Let’s take a closer look at 6 of these traits. 


It takes a great deal of courage to go into business for yourself and also to embrace the tremendous learning curves you will experience when you enter a new industry. Understand that it may take some time to get your business off the ground, and seek out mentors in the industry who can help you get started. 

A clear vision

While there are a number of skills that are needed to run a successful business, including interpersonal skills and leadership, perhaps none is quite as important as having a clear, well-defined vision for your business. Being successful in real estate requires you to have a strong understanding of not only your business, but also where the industry is headed, allowing you to anticipate the needs of your clients and deliver an exceptional client experience. 


This should come as no surprise, but being a small business owner requires an incredible amount of hustle. As the person behind your brand, there’s no one else who is as invested in your business. Use your energy toward launching your business and gathering new clients. The ultimate test will be your willingness to go out and hustle to make things happen. 


If you don’t believe in yourself, why should anyone else? Of course, it takes a great deal of confidence to go into business for yourself; however, it takes just as much confidence to build your business and drive success. You must be willing to put in the time and energy to build your brand, and be prepared to learn along the way. 


In order to be successful, you need to know what you bring to the table and what you offer your clients that no one else can. If you try to be the best at everything, you’ll end up falling short everywhere — and losing business in the process. Learn where your talents lie, and build your business to support clients in this niche. Remember, you always win based on your strengths. 

A strong personal brand

While your reputation is how people perceive you, based on experiences and knowledge, your personal brand is something that you build, developing the image that you want people to have of you. A strong personal brand can lend industry expertise, drive your ideal target customers to you, and more. 

RealNex is a CRM tool that can be used by commercial real estate professionals to work more efficiently and improve their productivity. At RealNex, we offer an incredibly powerful, yet amazingly simple, end-to-end solution. To learn more about RealNex and see samples of the products that we offer, visit our website. When you are ready to experience the RealNex difference for yourself, schedule a demo or contact us today — we’d love to talk with you!

Topics: CRE, CRE Tech, CRM, Real Estate Technology, prospecting, Productivity, CRE Marketing, AI

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