New year, new marketing strategy. While everyone in the CRE industry is redesigning their marketing plans for 2019, gain a head start by doing your research first. These 5 books are designed to help agents and brokers up their game, leading to a whole new level of productivity and potential.
By understanding the key points of marketing, you can produce relatable, relevant, and extraordinary content. Our team at RealNex has compiled a list of our favorite marketing books that guarantee to put you ahead of the competition.
Contagious: Why Things Catch On by Jonah Berger
Authored by the University of Pennsylvania Wharton School of Business’s Marketing Professor, Contagious combines years of his personal research into a concise guide for appealing to the masses. This book helps determine what exactly makes one product or service successful and not others.
Focusing on the concept of ‘word-of-mouth’, Berger explains that this is the most effective way to ‘viralize’ anything. CRE pros can apply these tools to their marketing strategies and reap in the benefits.
Going Viral: The 9 Secrets of Irresistible Marketing by Brent Coker
Dr. Coker has been researching what makes something go viral for the last decade. This new book is the first-ever release of his data and conclusions, defining what exactly sparks a ‘viral sensation’.
With examples and techniques, readers will become experts on the science of ‘going viral’. The biggest takeaway from this book is learning how to create a message that people can’t help but share.
The Mobile Natives Guide to Marketing by Aurelie Guerrieri
Today’s culture revolves around technology - with mobile devices as the nucleus. Guerrieri’s book delves into the mobile marketing revolution, clarifying the topic with case studies and examples.
By providing a guide to mobile-based marketing along with a monetization strategy that turns your web-presence into profit, The Mobile Natives Guide is perfect for agents and brokers.
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan
Written by the ‘Sales Lion’ himself, Sheridan is revealing all his best-kept secrets of marketing that helped turn his life around. His fundamental strategy? Answering questions. As simple as it seems, there’s a science behind why this can turn clients into advocates into brand representatives.
By answering questions, agents and brokers can build trust, increase online presence, and boost search engine results.
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by Nicholas Webb
With so much attention going towards the idea of a ‘customer experience’, Webb’s new book is the perfect way to hone in on this important factor for any business. What Customers Crave looks into how companies can determine the ‘loves’ and ‘hates’ of their audience, and how to best shape their interactions around these two driving forces.
The premise is that if you understand your audience, you can create the best possible content that keeps them coming back for more.
What marketing tips and tricks are you excited to implement this year?