--- title: CRM in 2021 Isn't What You Think It Is description: "It’s 2021 and your real estate business needs a digital CRM. \n\nThis may come as a surprise to traditionally-minded agents, but this isn’t an area to compromise on. CRM software has changed so much over the last decade. The chances are that it isn’t what you think it is anymore. \n\nIf you haven’t been keeping up with CRM in the last five to ten years, you’ve fallen behind… and a lot has happened. But don’t worry, we’re here to get you up to speed. 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9:00:00 AM - [Tweet](https://twitter.com/share) It’s 2021 and your real estate business needs a digital CRM.  This may come as a surprise to traditionally-minded agents, but this isn’t an area to compromise on. CRM software has changed so much over the last decade. The chances are that it isn’t what you think it is anymore.  If you haven’t been keeping up with CRM in the last five to ten years, you’ve fallen behind… and a lot has happened. But don’t worry, we’re here to get you up to speed. Here’s what you missed:  ### The CRM of The Past vs. The Present  If you only know the CRM of the past, you’ll be thrilled when you see how much this system has changed for the better.  In the past, CRM was intimidating. The software was difficult to use and operate. Rather than fumble over a messy system, it’s no wonder why many agents preferred other tried-and-true methods of keeping up with their clients.  But, it’s no longer easier or preferable to avoid digital CRMs.  Contemporary CRM software is no longer the huge, confusing, and overwhelming system it used to be. Today’s CRM tools are streamlined, easy to navigate, and automated. They simplify the agent workflow, not complicate it — and nothing provides better service to your client base.  ### Why CRM is So Important in 2021  Here are 3 reasons why CRM is a must-have in today's real estate space:  1. **CRM Keeps You In Touch with Customers** CRM never lets you fall on the backburner with your clients. Digital CRM makes it effortless to stay connected with your existing sales funnel, past clients, and new leads. Automatic outreaches and scheduled communication is the most efficient way to work with many different clients at a time.  1. **CRM Helps Balance Your Team’s Workflows ** CRM is a valuable resource for commercial agents looking to boost productivity. Not only does it alleviate the busywork associated with paper-based client management, but it also streamlines daily workflows. Agents no longer need to jump through hoops when they’re looking for information. It stores everything they need in an easy to access place.  1. **Data and Analysis Built Personalized Strategies ** One of the most powerful aspects of digital CRM is its capacity to store and analyze data. There’s so much more that CRE teams can learn from a client’s file than just what’s been tracked in the past. Digital systems go one step further to predict future behaviors — giving your team the preemptive advantage.  Digital CRMs can build personalized strategies based on data specific to each client, guiding your team on what moves to do next.  ### Easy Adoption with RealNex CRM Suite  Most real estate professionals hesitate to onboard new technologies because the adoption process can be tough. However, it doesn’t have to be like that.  When you work with an all-in-one technology suite, there’s no need to worry about tool-to-tool compatibility or cross-platform syncing. An end-to-end solution includes everything you need in a single harmonious system.  Commercial real estate professionals who are ready to dive into digital CRM in 2021 should explore RealNex's premier CRM suite. We’ll provide your business with the technology behind the deal — all in one place. 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