It’s 2019 and all eyes are on the United State’s diverse collection of CRE assets. International investors are showing immense interest in domestic real estate, and buyers from all over the globe are eager to get their hands on U.S properties.
According to studies from Real Capital Analytics (RCA), international acquisitions of U.S. commercial real estate surged to $94.9 billion in 2018. This marked a 73% increase from 2017’s $55.3 billion, sparking a major confidence boost for the country’s commercial market.
These booming business rates have successfully carried over into the new year, and global interest is expected to continue flourishing in the future. Foreign investors value the U.S’s stability and potential for growth, so now is the time to attract deep-pocketed investors from around the world.
For agents, there’s no time to waste. With international interest so strong, here are 4 creative ways agents can market to this valuable audience online.
Create Strong SEO
Attracting a global audience isn’t as hard as it may seem. Thanks to the internet, agents can easily market their available properties to anyone in the entire world.
Search engine optimization, or SEO, is imperative for contemporary business - and when it comes to global marketing, it’s everything. Developing a strong SEO strategy will lead prospective investors to your listings when they look up specific terms, words, or phrases. SEO helps to greatly widen your sales funnel and help get your site tons of exposure.
In most cases, global investors won’t have the time to hop on a plane and travel to tour a property. HD imagery is the best way to solve this problem, and it’s a necessary aspect when marketing to a global audience. Let prospective buyers get the whole experience from your online listings by including HD videography and photography.
Websites that include high-quality videos are 57% more likely to come up on the 1st page of search results, meaning more buyers will find your listing. What’s more, high-quality imagery helps increase the time spent on a site by 88%. Get creative with it! Film tours of the surrounding area, photograph attractive details, and even use drones to capture breathtaking shots.
3D Virtual Reality
Video is great when properties exist, but what about new developments. Often international investors what to buy properties from plans or before completion. To offer the most life like experience 3D Virtual Reality is far superior to simple flat renderings. With 3D VR you can prospects on virtual tours, allowing them to interact with the environment. You can actually take multiple people on a guided tour, showing certain features and discussing specific nuance details of the property.
Build Single-Property Websites
Single-property websites are a clear and concise way to provide prospective clients with all they need to know regarding a specific listing. Not only does this organized approach enhance SEO, but it also provides a direct outlet for each listing.
Always Be Available
Attracting international investors to a property listing is only half of the battle. In order to bring it into the next phase of business, being available is the most important thing an agent can do. Since these shoppers will be contacting you from all around the globe, real estate professionals need to practice quick responses. Sometimes one shot is all you get, so don’t miss out on a great opportunity by ignoring an inquiry.
These 5 tricks will help your listings outshine competitors and capture the attention of global investors. For more CRE tips, check out our blogs.