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Is Your Brokerage Culture Attracting the Right Agents?

Posted by RealNex on May 7, 2019 11:57:00 AM


In modern professionalism, workplace culture stands at the forefront of creating a successful business model. The drab, boring, and restrictive office module of the past no longer meets contemporary requirements, and the traditional 9-to-5 doesn’t fall under the same prestige it once had.

Today, company culture is all about accentuating creativity and activism while enhancing the human experience - not suffocating it.

Importance of Company Culture

As Forbes so eloquently states, ‘at the heart of every successful organization is a thriving company culture’.

Gone are the days when companies could get away with skimping their team members and only providing the mere basics. Not only is this approach outdated, but it also doesn’t produce the optimum results. Studies show that this system actually leads to a failing business module.

According to recent studies by the Queens School of Business, disengaged team members had 37% higher absenteeism, 49% more accidents, and 60% more errors and defects. What’s more, this disinterest is costing the economy a whopping $550 billion in lost productivity.

On top of that, studies show that unhappy team members are 12% less productive, while companies with satisfied members outperform the competition by 20%.

Streamline Success in the New Workplace

An exciting professional culture establishes the company’s unique essence. In today’s Millennial-dominated workplace, it’s absolutely imperative to cultivate an atmosphere that encourages and rewards team members for their time and effort.

By 2020, the modern workplace will be in full swing - with more than half of the working population being comprised of Millennials.

On average, millennials value company culture more than any other generation in modern history. Polls show that this group is willing to give up $7,600 in salary every year to work at a job that provided a better environment for them.

This dedication to experience is completely reinventing the modern professional sphere. In order to keep up with the demands set by the workforce, companies at large need to upgrade their workplace culture.

Nurture a Winning Brokerage Culture

In the realm of CRE, workplace culture is an imperative point in attracting rockstar agents. Modern agents are interested in finding a brokerage which fits into their personal lifestyle, goals, and beliefs. It isn’t just about the promised commission slip - it’s about how the experience of working with a brokerage will satisfy their individual needs and propel them forward.

In order to fully motivate your team members, a strong brokerage culture is an absolute necessity. Everything from workplace design to professional interactions comprise the overall culture, establishing the brokerage’s one-of-a-kind feel.

Curating a positive workplace culture lies in the details. Here are 6 major points outlined from HBR that foster an amazing culture top agents can’t deny.

  • Caring for, being interested in, and maintaining responsibility for colleagues as friends.
  • Providing support for one another, including offering kindness and compassion when others are struggling.
  • Avoiding blame and forgive mistakes.
  • Inspiring one another at work.
  • Emphasizing the meaningfulness of the work.
  • Treating one another with respect, gratitude, trust, and integrity.

When looking to attract new agents, your brokerage’s unique business culture stands at the forefront for both recruiting and retaining. Experienced agents will stay in a brokerage much longer if they feel appreciated, so make sure your brokerage is doing its part to facilitate team member’s overall wellbeing.

Tell us what you think. What are you doing establish a rich corporate culture?


Topics: blog

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