Is your real estate technology ready for the new year?
2021 is promising big advances in tech development - and this industry isn’t omitted from the growth. In order to make the most of what’s coming, it’s time to take a serious look at how your business is leveraging its tech tools.
The start of a new year is the perfect time to audit your tech stack.
It’s easy to get comfortable with the systems that you already have. But, that old saying “if it’s not broke, don’t fix it” should never be applied to real estate tech.
The possibilities of modern technologies continue to grow and expand. That means that a business’s capabilities are outlined by what technologies they use - and the ones that they don’t.
If you’re stuck living in the past with outdated technologies, you’re not setting yourself up for success in the new year. Strategically deploying new technologies is a top goal for companies all around the globe. Within the real estate space, PropTech adoption is a major aspect of competition. If you’re not taking this seriously, you’ll be overstepped by tech-forward contenders.
Instead of falling behind, take the initiative to redesign your tech stack with the future in mind.
Strategize Your Moves
But, before you go shopping for new platforms and tools, you need to review what you already have. Taking the time to audit your technologies will reveal your strengths and weaknesses, making it easier to make wise decisions.
Here’s a look at some of the things tech can do nowadays that will bring your business into the present:
An Intuitive CRM
Clients are at the core of any real estate business. Make sure you’re taking care of yours with a tech-powered CRM.
Today’s CRM tools use data to securely store everything related to a customer. Every outreach, response, and contact information is kept in an organized digital file. Opting for an automated CRM enables agents to effortlessly stay in touch with leads.
Having a tool that manages each and every deal makes transactions more efficient and organized. A transaction management system will keep your team abreast of the latest movements while outlining the next best steps. You’ll never navigate blindly again.
Working with a mobile app should be a top priority for agents and brokers. Mobile access is in high demand, and it will continue to define on-the-go business models in 2021 and beyond. An efficient mobile app makes it possible for your team to access the information they need when they need it.
All-in-One: The Tech Stack Jackpot
Above all, creating a seamless network of tech tools is the most important consideration to keep in mind while performing a tech audit.
If you’re interested in a single, simple, end-to-end solution, look no further than RealNex Navigator. RealNex provides a fully-synced integrated platform covering all of the above plus much more.
Visit our website to learn more about our products and services, or get in touch with the RealNex team. For more tips on leveraging technology, explore the RealNex blog.