--- title: Smart Holiday Marketing description: Make the most of holiday marketing with these five steps. Re-engage past clients and intrigue prospects with end-of-the year ideas. image: https://blog.realnex.com/hubfs/Holiday%20building.jpg --- [Demo](https://www.realnex.com/demo) | [Training](https://www.realnex.com/resources/pearl) | [Webinar](https://www.realnex.com/webinar) | [Call 281.299.3161](tel:+12812993161) [![RealNex](https://www.realnex.com/images/realnex/nav-logo.png)](https://www.realnex.com/) [Home](https://www.realnex.com/) [Platform](https://www.realnex.com/navigator) [Solutions](https://www.realnex.com/solutions) [Resources](https://www.realnex.com/resources) [Pricing](https://www.realnex.com/pricing) [About](https://www.realnex.com/about) [Contact Us](https://www.realnex.com/contact) [Navigator](https://www.realnex.com/navigator) [KRM](https://www.realnex.com/commercial-real-estate-crm) [MarketEdge](https://www.realnex.com/commercial-real-estate-financial-analysis) [Bridge](https://www.realnex.com/commercial-real-estate-transaction-management) [MarketPlace](https://www.realnex.com/commercial-real-estate-marketplace) [Vault](https://www.realnex.com/commercial-real-estate-vault) [Mobile App](https://www.realnex.com/commercial-real-estate-mobile-app) [Insights](https://www.realnex.com/commercial-real-estate-insights) [Intelligence](https://www.realnex.com/intelligence) [Visuals](https://www.realnex.com/commercial-real-estate-visuals) [Investment Sales](https://www.realnex.com/solutions/investment-sales) [Tenant Reps](https://www.realnex.com/solutions/tenant-reps) [Leasing Agents](https://www.realnex.com/solutions/leasing-agents) [Leaders](https://www.realnex.com/solutions/broker-owners) [Marketing](https://www.realnex.com/solutions/marketing) [Research](https://www.realnex.com/solutions/company) [Asset Managers](https://www.realnex.com/solutions/asset-managers) [Blog](https://www.realnex.com/resources/blog) [Press](https://www.realnex.com/resources/press-releases) [Social Media](https://www.realnex.com/resources/social) [Video](https://www.realnex.com/resources/videos) [Training & Support](https://www.realnex.com/resources/training-support) [PEARL](https://www.realnex.com/resources/pearl) [CRE Glossary](https://www.realnex.com/resources/glossary) [What's New](https://www.realnex.com/resources/whats-new) [Navigator](https://www.realnex.com/pricing#1) [KRM](https://www.realnex.com/pricing#27) [Bridge](https://www.realnex.com/pricing#28) [MarketEdge](https://www.realnex.com/pricing#3) [MarketPlace](https://www.realnex.com/pricing#4) [Marketing](https://www.realnex.com/pricing#20) [Core Tenets](https://www.realnex.com/about#core-tenets) [Story](https://www.realnex.com/about#story) [Team](https://www.realnex.com/about#team) [Heritage](https://www.realnex.com/about#heritage) [Impact](https://www.realnex.com/about#impact) [Home](https://www.realnex.com/) Platform [Navigator](https://www.realnex.com/navigator) [KRM](https://www.realnex.com/commercial-real-estate-crm) [MarketEdge](https://www.realnex.com/commercial-real-estate-financial-analysis) [Bridge](https://www.realnex.com/commercial-real-estate-transaction-management) [MarketPlace](https://www.realnex.com/commercial-real-estate-marketplace) [Vault](https://www.realnex.com/commercial-real-estate-vault) [Mobile App](https://www.realnex.com/commercial-real-estate-mobile-app) [Insights](https://www.realnex.com/commercial-real-estate-insights) [Intelligence](https://www.realnex.com/intelligence) [Visuals](https://www.realnex.com/commercial-real-estate-visuals) Solutions [Investment Sales](https://www.realnex.com/solutions/investment-sales) [Tenant Reps](https://www.realnex.com/solutions/tenant-reps) [Leasing Agents](https://www.realnex.com/solutions/leasing-agents) [Leaders](https://www.realnex.com/solutions/broker-owners) [Marketing](https://www.realnex.com/solutions/marketing) [Research](https://www.realnex.com/solutions/company) [Asset Managers](https://www.realnex.com/solutions/asset-managers) Resources [Blog](https://www.realnex.com/resources/blog) [Press](https://www.realnex.com/resources/press-releases) [Social Media](https://www.realnex.com/resources/social) [Video](https://www.realnex.com/resources/videos) [Training & Support](https://www.realnex.com/resources/training-support) [PEARL](https://www.realnex.com/resources/pearl) [CRE Glossary](https://www.realnex.com/resources/glossary) [What's New](https://www.realnex.com/resources/whats-new) Pricing [Navigator](https://www.realnex.com/pricing#1) [KRM](https://www.realnex.com/pricing#27) [Bridge](https://www.realnex.com/pricing#28) [MarketEdge](https://www.realnex.com/pricing#3) [MarketPlace](https://www.realnex.com/pricing#4) [Marketing](https://www.realnex.com/pricing#20) About [Core Tenets](https://www.realnex.com/about#core-tenets) [Story](https://www.realnex.com/about#story) [Team](https://www.realnex.com/about#team) [Heritage](https://www.realnex.com/about#heritage) [Impact](https://www.realnex.com/about#impact) [Contact Us](https://www.realnex.com/contact) [Demo](https://www.realnex.com/demo) [Training](https://www.realnex.com/resources/pearl) [Webinar](https://www.realnex.com/webinar) [Call 281.299.3161](tel:+12812993161) - [Home](https://www.realnex.com/) - [Solutions](https://www.realnex.com/home/solutions) - [CORE](https://www.realnex.com/home/core) - [MarketEdge](https://www.realnex.com/home/marketedge) - [MarketPlace](https://www.realnex.com/home/marketplace) - [RealFit](https://www.realnex.com/home/realfit) - [RealNex VR](https://www.realnex.com/home/realnexvr) - [About](https://www.realnex.com/home/about) - [Media](https://www.realnex.com/home/media) - [Pricing](https://www.realnex.com/Home/Pricing) - [Knowledge](https://realnex.zendesk.com/hc/en-us) - [Contact](https://www.realnex.com/home/contact) - [Blog](https://blog.realnex.com) # Real News from RealNex # Smart Holiday Marketing Posted by [Sarah Brenner Jones](https://blog.realnex.com/author/sarah-brenner-jones) on Dec 6, 2016, 12:03:16 PM - [Tweet](https://twitter.com/share) ![Holiday building.jpg](https://blog.realnex.com/hubfs/Holiday%20building.jpg) Tis the season for parties and sleigh rides, but it's also a perfect time to re-engage with previous clients and to apprise potential clients of your expertise (and good nature). Here are five ideas to make the most of holiday marketing: 1. Send an email blast to a list of everyone you've worked with in 2016. Include a compilation of project highlights for the year, giving special attention to those clients who were pivotal in your success (include a picture or a named shout-out). This email serves two purposes -- it recognizes the contribution of your clients *and* it gives everyone else an idea of the kind of work you are doing. 2. Spread some holiday joy via your Instagram account. Include pictures of employees, inspirational quotes, or even landmarks in your area all dressed up for the season. And certainly, if you have a listing pic with heaping piles of snow or draped in twinkling lights -- don't miss out on that opportunity. 3. Content during the holidays is especially suited to social sharing. Add social sharing buttons to your emails and blog posts. You could also create a holiday hashtag to corral your merry content. (#merryproperties or #holidaycre2016, for example) 4. Inspire goodwill. If you or your company is engaged in charitable giving or service, encourage those in your social audiences and on your marketing lists to get involved. Demonstrate that you are a company that cares and drum up some business for your favorite causes at the same time. 5. Entice prospects with year-end deals. There is still work to be done before December's close, and your clients have targets and goals too. Remind prospects of the advantages of moving now rather than waiting -- whether that be consumer confidence, market velocity, or tax incentives. Segmenting audiences, reaching out to specific clients, and aligning properties with interests -- all good marketing practices -- require a quality CRM. We'd love to show you how the RealNex Suite can make you a marketing pro. Take advantage of our **end-of-year special** -- 13 months for the price of 12 (plus a free national eMarket blast), if you sign up before the end of the year! (See what I did there?) Sign up for a demo here.  [![Schedule a demo](https://no-cache.hubspot.com/cta/default/2186915/e18d589f-daef-41c2-849b-9b3a6b2ef937.png)](https://cta-redirect.hubspot.com/cta/redirect/2186915/e18d589f-daef-41c2-849b-9b3a6b2ef937) Topics: [CRE](https://blog.realnex.com/topic/cre), [marketing](https://blog.realnex.com/topic/marketing) ![](https://www.facebook.com/tr?id=362814307398276&ev=PageView&noscript=1) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [CRM (135)](https://blog.realnex.com/topic/crm) - [CRE Tech (122)](https://blog.realnex.com/topic/cre-tech) - [CRE (117)](https://blog.realnex.com/topic/cre) - [CRE Marketing (109)](https://blog.realnex.com/topic/cre-marketing) - [blog (108)](https://blog.realnex.com/topic/blog) - [Real Estate Technology (94)](https://blog.realnex.com/topic/real-estate-technology) - [prospecting (68)](https://blog.realnex.com/topic/prospecting) - [Productivity (58)](https://blog.realnex.com/topic/productivity) - [Did Ya Know (33)](https://blog.realnex.com/topic/did-ya-know) - [AI (31)](https://blog.realnex.com/topic/ai) - [emarketing (25)](https://blog.realnex.com/topic/emarketing) - [RealNex Webinar Series (24)](https://blog.realnex.com/topic/realnex-webinar-series) - [3D VR (23)](https://blog.realnex.com/topic/3d-vr) - [proptech (21)](https://blog.realnex.com/topic/proptech) - [#CRE #CREAGH (19)](https://blog.realnex.com/topic/cre-creagh) - [listings (18)](https://blog.realnex.com/topic/listings) - [visualization (16)](https://blog.realnex.com/topic/visualization) - [RealNex (14)](https://blog.realnex.com/topic/realnex) - [RealNex News (13)](https://blog.realnex.com/topic/realnex-news) - [commercial real estate listings (12)](https://blog.realnex.com/topic/commercial-real-estate-listings) - [email (12)](https://blog.realnex.com/topic/email) - [Commercial Real Estate (11)](https://blog.realnex.com/topic/commercial-real-estate) - [return to office (11)](https://blog.realnex.com/topic/return-to-office) - [financial analysis (10)](https://blog.realnex.com/topic/financial-analysis) - [marketing (10)](https://blog.realnex.com/topic/marketing) - [3D (9)](https://blog.realnex.com/topic/3d) - [Cloud (9)](https://blog.realnex.com/topic/cloud) - [Uncategorized (9)](https://blog.realnex.com/topic/uncategorized) - [VR (9)](https://blog.realnex.com/topic/vr) - [office leasing (8)](https://blog.realnex.com/topic/office-leasing) - [CRETech (7)](https://blog.realnex.com/topic/cretech) - [ESG (7)](https://blog.realnex.com/topic/esg) - [Leasing (7)](https://blog.realnex.com/topic/leasing) - [Virtual Reality (7)](https://blog.realnex.com/topic/virtual-reality) - [co-working (7)](https://blog.realnex.com/topic/co-working) - [shared workspace (7)](https://blog.realnex.com/topic/shared-workspace) - [CRE Leaders (6)](https://blog.realnex.com/topic/cre-leaders) - [CREsoftware (6)](https://blog.realnex.com/topic/cresoftware) - [commercial real estate tech (6)](https://blog.realnex.com/topic/commercial-real-estate-tech) - [mobile app (6)](https://blog.realnex.com/topic/mobile-app) - [sustainability (6)](https://blog.realnex.com/topic/sustainability) - [virtual tours (6)](https://blog.realnex.com/topic/virtual-tours) - [digital nomad (5)](https://blog.realnex.com/topic/digital-nomad) - [on-demand workforce (5)](https://blog.realnex.com/topic/on-demand-workforce) - [#Covid-19 (4)](https://blog.realnex.com/topic/covid-19) - [CRE broker technology (4)](https://blog.realnex.com/topic/cre-broker-technology) - [CRE market knowledge (4)](https://blog.realnex.com/topic/cre-market-knowledge) - [adaptive reuse (4)](https://blog.realnex.com/topic/adaptive-reuse) - [commercial real estate competitive advantage (4)](https://blog.realnex.com/topic/commercial-real-estate-competitive-advantage) - [CRE Market Update (3)](https://blog.realnex.com/topic/cre-market-update) - [CRE Social Media (3)](https://blog.realnex.com/topic/cre-social-media) - [CRE deal cycle (3)](https://blog.realnex.com/topic/cre-deal-cycle) - [CRE technology 2026 (3)](https://blog.realnex.com/topic/cre-technology-2026) - [LEED (3)](https://blog.realnex.com/topic/leed) - [Social media (3)](https://blog.realnex.com/topic/social-media) - [Work from Home (3)](https://blog.realnex.com/topic/work-from-home) - [carbonneutral (3)](https://blog.realnex.com/topic/carbonneutral) - [cleantech (3)](https://blog.realnex.com/topic/cleantech) - [commercial real estate workflow (3)](https://blog.realnex.com/topic/commercial-real-estate-workflow) - [mixed use (3)](https://blog.realnex.com/topic/mixed-use) - [office design (3)](https://blog.realnex.com/topic/office-design) - [podcast (3)](https://blog.realnex.com/topic/podcast) - [video (3)](https://blog.realnex.com/topic/video) - [#investment analysis (2)](https://blog.realnex.com/topic/investment-analysis) - [BOV (2)](https://blog.realnex.com/topic/bov) - [CORE (2)](https://blog.realnex.com/topic/core) - [CRM implementation (2)](https://blog.realnex.com/topic/crm-implementation) - [Cyber Security (2)](https://blog.realnex.com/topic/cyber-security) - [Real Estate Investment (2)](https://blog.realnex.com/topic/real-estate-investment) - [big data (2)](https://blog.realnex.com/topic/big-data) - [revitalizing assets (2)](https://blog.realnex.com/topic/revitalizing-assets) - [virtual deal room (2)](https://blog.realnex.com/topic/virtual-deal-room) - [Augmented Reality (1)](https://blog.realnex.com/topic/augmented-reality) - [Digital Tours (1)](https://blog.realnex.com/topic/digital-tours) - [Family Office (1)](https://blog.realnex.com/topic/family-office) - [Goals (1)](https://blog.realnex.com/topic/goals) - [Industrial (1)](https://blog.realnex.com/topic/industrial) - [Price trends (1)](https://blog.realnex.com/topic/price-trends) - [Ultra-Wealthy Investors (1)](https://blog.realnex.com/topic/ultra-wealthy-investors) - [WFH (1)](https://blog.realnex.com/topic/wfh) - [blockchain (1)](https://blog.realnex.com/topic/blockchain) - [branding (1)](https://blog.realnex.com/topic/branding) - [brick and mortar (1)](https://blog.realnex.com/topic/brick-and-mortar) - [chatgpt (1)](https://blog.realnex.com/topic/chatgpt) - [cold calling (1)](https://blog.realnex.com/topic/cold-calling) - [digital twins (1)](https://blog.realnex.com/topic/digital-twins) - [foreign investment (1)](https://blog.realnex.com/topic/foreign-investment) - [green lease (1)](https://blog.realnex.com/topic/green-lease) - [hybrid workforce (1)](https://blog.realnex.com/topic/hybrid-workforce) - [listing (1)](https://blog.realnex.com/topic/listing) - [logistics (1)](https://blog.realnex.com/topic/logistics) - [ncreif property index (1)](https://blog.realnex.com/topic/ncreif-property-index) - [presentations (1)](https://blog.realnex.com/topic/presentations) - [property marketing (1)](https://blog.realnex.com/topic/property-marketing) - [real estate (1)](https://blog.realnex.com/topic/real-estate) - [retail (1)](https://blog.realnex.com/topic/retail) - [rollout (1)](https://blog.realnex.com/topic/rollout) - [smart buildings (1)](https://blog.realnex.com/topic/smart-buildings) - [supply chain (1)](https://blog.realnex.com/topic/supply-chain) - [technology (1)](https://blog.realnex.com/topic/technology) - [tenant (1)](https://blog.realnex.com/topic/tenant) - [tokenization (1)](https://blog.realnex.com/topic/tokenization) - [vibrant communities (1)](https://blog.realnex.com/topic/vibrant-communities) - [wellness (1)](https://blog.realnex.com/topic/wellness) see all [![realnex](https://blog.realnex.com/hubfs/Realnex_Sep2016/ftr-logo.png)](https://www.realnex.com/home/about) 504 Murphy Road Suite L Stafford, TX 77477, USA 281-299-3161 [sales@realnex.com](mailto:sales@realnex.com) - Quick Links - [Home](https://www.realnex.com/) - [Solutions](https://www.realnex.com/home/solutions) - [CORE](https://www.realnex.com/home/core) - [MarketEdge](https://www.realnex.com/home/marketedge) - [MarketPlace](https://www.realnex.com/home/marketplace) - [RealNex VR](https://www.realnex.com/home/realnexvr) - [RealFit](https://www.realnex.com/home/realfit) - [About](https://www.realnex.com/home/about) - [Media](https://www.realnex.com/home/media) - [Pricing](https://www.realnex.com/Home/Pricing) - [Contact](https://www.realnex.com/home/contact) - [Get Started](https://www.realnex.com/home/getstarted) - [Knowledge Base](https://realnex.zendesk.com/hc/en-us) - [Contact Sales](https://www.realnex.com/home/about#) - [Contact Support](https://www.realnex.com/home/about#) ##### Follow Us on Social Networks - - - - - ©  2026 All Rights Reserved. RealNex, LLC [Terms & Condition](https://www.realnex.com/home/terms) • [Privacy](https://www.realnex.com/home/privacy)