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Should You Buy a CRM That's Industry-Specific?

Posted by RealNex on May 30, 2019 8:00:00 AM


CRM is a vital point in all business endeavors. After all, what is a brand without its loyal clientele? In order to deliver the best possible products and services to clients, customer relations management software becomes a necessary component for all professional activities.

When companies are gearing up to purchase a customer-relationship management software, a whole world of options opens up before their very eyes. With so many variations, it becomes imperative for tech shoppers to narrow down their wants and needs to hone into their personal requirements.

By doing so, the question arises as of whether or not to choose an industry-specific CRM software. In today’s tech-centric world, there are CRM platforms for nearly every niche industry. For some professionals, a generic CRM can do the job just as well as a specified one. However, when it comes to CRE, it’s a totally different situation.

Let’s dive into these 3 key reasons why a CRM grounded in commercial real estate is the best choice for CRE professionals.

Industry Specific Applications

One of the greatest benefits granted to brokers and agents who utilize a CRE-specific customer relationship management tool is that it seamlessly fits into the industry’s framework. Users are able to automatically perform specific tasks, such as book property tours or manage leases, without all the hassle.

CRM tools which are specific to your area of work are far more intuitive than a generic CRM. These software work with you, helping to better streamline processes and get more done in less time. Since industry-specific software already know the ‘rules’ of the game, they can play along with you - not against you.

Fitting Into the CRE Lifestyle

Each and every industry has a lifestyle of its own. Since no two are the same, why choose a CRM software which functions at the mere baseline? By purchasing a CRM tool specifically made for commercial real estate professionals, users can be assured that they’re getting exactly what’s required.

One of the greatest issues associated with generic CRM software is their inability to keep up with the pace and mobility of certain industries. CRE professionals need to be able to access any information on the go while also being grounded in a main HQ space.

With cloud-based CRM systems, these issues are solved. The entire CRM can be accessed from anywhere, such as cellphones, tablets, laptops, and computers. This way users always have exactly what they need directly at their fingertips.

Seamless Integration Between Tech Platforms

As with any technology, it’s important to consider how well your individual tools will sync together. Only when the entire system is functioning smoothly can true optimization be achieved.

In order to ensure perfect compatibility, many professionals choose to work with an all-in-one system such as RealNex. RealNex is a premier CRE platform which provides access to the industry’s best tech tools - all in one place. When working with RealNex, your CRM data will be automatically transferred to the powerful central CORE database, connecting CRM to marketing, analysis, and so much more.

If you’re interested in learning about how using RealNex can transform your business, click here.

Topics: blog

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