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What Do Agents Look for in a Brokerage?

Posted by RealNex on Apr 6, 2020 8:00:00 AM

Interested in attracting winning commercial real estate agents to your brokerage firm? The best place to start is by thinking like an agent. 

Brokerages that want to boost their appeal to attract and retain professional, experienced, and knowledgeable agents need to ask themselves ‘what are commercial agents looking for?’. If you’re thinking it’s all about the paycheck, your approach is all wrong. In reality, boosting your brokerage’s commission rates isn’t enough to appeal to your audience of potential agents.

Contemporary agents are looking for more than just a hefty commission split - they’re interested in holistic professional wellness. This has everything to do with company culture. Agents want to join a brokerage that’s providing them with the tools that they need to succeed while building a lasting career. 

Our team at RealNex has outlined some of the specific features that commercial agents are looking for in a brokerage firm. Let’s check them out: 

Continued Education and Training

Agents are always on the lookout for ways to bring their careers to the next level. That said, brokerage firms who offer their commercial agents opportunities for education and training are highly sought after. 

Commercial real estate agents want to make the time spent at a brokerage worth their while in the long run. Besides facilitating successful commercial deals within the firm; agents should be building new skills, expanding their capabilities, and bulking up their resumes. 

If you’re looking for new ways to attract talented commercial agents to your brokerage, make sure that you’re providing access to training and education. Whether it’s operating a new PropTech software or mastering a sales-funnel strategy, developing your team is key to cultivating lasting success for the firm and all of its agents. 

A Team-Centric Approach to Success

Agents who want to join a brokerage are looking for more than just group representation - they want to be part of a team. Brokerages need to focus on building a team-centric company culture that attains success by working together as a unit. 

Collaboration and communication should be at the top of your list of assets to develop. 

Access to Top-Tier Real Estate Technology

It’s no secret that real estate tech is a hot commodity. Technology is playing a huge role in streamlining CRE workflows, cutting back on busywork, and helping your agents spend more time doing what matters most. 

Commercial agents are looking for brokerages that have an unbeatable tech stack

When developing your tech tool kit, pay special attention to integration compatibility, advanced mobile capabilities, and user-friendly operations. It’s recommended to consider purchasing a fully-loaded product that includes all of the tech tools your brokerage will need - with everything from CRMs to market access. 

Start attracting agents by thinking like one. Implement these 3 insights to help your firm attract an all-star team of talented commercial agents. 

If you’re interested in learning more about how RealNex’s premier commercial real estate tech toolbox can improve your brokerage’s workflow and attract amazing agents, visit our website.


Topics: blog

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