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Consistency is Key: Why Your Message Matters

Posted by RealNex on Sep 21, 2022 9:15:00 AM

Being consistent with your brand messaging is one of the most important business-building tips to hone in 2022. 

Creating an all-encompassing brand messaging that is applied across your entire digital presence is more important now than ever as we’re all online, and doing a Google search before deciding to work with anyone. 

Five Reasons Consistent Brand Messaging Helps Win Business

Whether you’re in real estate or building rockets to go to the moon, your brand messaging should be consistent. Here’s why, along with a few tips to help you make your brand more consistent if it’s not already. 

#1. Consistent messaging gets the point across to more consumers. 

Fundamentally, a consistent brand message that’s active across multiple channels has more visibility with consumers. If your brand message is present on your website, social media profiles, and web ads, you can be sure that online traffic will be exposed to your brand’s unique messaging strategy. 

However, if your brand messaging is only activated on your website, but your social channels and ads are not leveraging the same messaging strategy, the traffic that hits your social media and ads will not have the same experience as website traffic. 

#2. Consistent brand messaging builds trust.

Brand messaging is how your clientele gets to know your company. If your branding is consistent across all platforms, you are exercising a unified voice that feels more reliable and trustworthy than if you were constantly switching up your content approach. 

Before doing business with you, your prospects want to make sure that they can trust you and that comes from understanding the goals and values of your company. These points should be demonstrated within your holistic messaging strategy.

#3. Consistent brand messaging boosts authority. 

Maintaining a consistent message helps your company build authority in your industry. Brand messaging should clearly position your brand as a solution to specific problems that your customer base is likely to encounter.

Brand messaging should communicate your company’s unique perspectives, which elevates the overall voice of your brand and expresses expertise in your line of business. 

#4. Consistent messaging encourages clients to become lifelong brand enthusiasts. 

When your branding is consistent, your clients will be encouraged to build a relationship with your brand and maintain a connection with you over time. Strong branding converts casual prospects into brand enthusiasts who are likely to support, recommend, and refer your businesses to people they know.

#5. Consistent messaging helps you hone in on your target consumer market. 

The more consistent your content messaging is, the more likely you are to zero in on your target consumer profile. Specific and strategic brand messaging should be geared toward customers that would need your services and resonate with your brand’s major pillars. 

Vague generic language will not help you capture your niche because they will not feel like they are being spoken to directly. On the other hand, consistent messaging that is specific and purpose-driven is likely to attract high-quality leads and retain their business

Tips for Creating Consistent Brand Messaging 

One of the best ways to create consistent brand messaging is to leverage a scalable, all-in-one solution for your company’s web marketing. This can allow you to automate branding based on templates, streamlining the process of building consistent content. 

RealNex makes it incredibly easy for users to keep branding consistent across different pieces of collateral. 

With RealNex, you can create professionally designed presentations, reports, and marketing materials quickly and efficiently. Our expert team of designers has built out a convenient portfolio of all-star marketing collateral. 

To customize your brand content, all of our marketing materials can be set with your color palette and logo to build out anything you might need. You can further customize your brand’s content by having materials custom branded according to tight brand guidelines. Additionally, you can sync data and information from the RealNex system to create presentations with a fast and easy digital process. 

This consistent content can be used on your website, social media channels, online ads, and newsletters as well as for client-facing content such as lease analysis reports, tour books, and client reports.  

The best part of RealNex is the flexibility and customization that is available based on the unique needs of your business. If you would like to get even more granular with your custom branding to further elevate your business, you can speak with our expert designers who can help you create custom formats to meet your exact brand standard to a tee. 

Schedule a demo to see how RealNex helps you create more consistent brand messaging and more!

Topics: CRE, CRE Tech, CRM, emarketing, financial analysis, Real Estate Technology, listings, Productivity, CRE Marketing, #investment analysis