It goes without saying that a successful real estate email marketing campaign involves the emails actually being opened and the links actually being clicked. Whether you’re sending out prospecting emails or are simply following-up with a current client, these simple tips can help you improve your open rates.
Recently, our CEO, Jeff Finn, attended CRE // Tech Intersect in NYC. He took a few notes and has been kind enough to share them with us here.
While new clients are always a good thing, many agents and their brokers sorely underestimate one of their greatest: existing clients. Client retention is possibly one of the most important facets of commercial real estate —and of any sales profession for that matter.
As our options for marketing CRE properties have grown, so have the expectations of owners and developers for a savvy approach. It’s critical that agents and brokers take advantage of the tools that are available to bring the value of commercial properties home to prospective tenants.
What are building owners and developers looking for in their next agent? Someone with excellent marketing strategies. The agent should be expert in their local market and globally connected, while also being savvy to the technology to maximize exposure and streamline transactions. This digital age has re-written the book of what makes for great property marketing.
Technology is revolutionizing commercial real estate and changing the way commercial real estate brokers work. What are the top technology trends the real estate industry will want to keep its eye on?