Real News from RealNex

Wow! What a great session of the RealNex Webinar Series and User Group. In this combo event on July 9, “Beau Knows: Why Investors rely exclusively on this Top Producer”, we hosted a panel including RealNex power user and top producing agent Beau Beery, CCIM, industry veteran and preeminent CRE coach Rod Santomassimo, CCIM and our own VP National Business Development Matthew Smith. The session was chock full of golden nuggets, best practices and high impact takeaways.

The July 2, 2020 episode of The RealNex Webinar Series featured Dr. Norm Miller on the subject “What do we know about how Covid-19 is impacting Residential and Commercial Real Estate?” The hour-long session was packed full of valuable insights into current trends and future predictions across each primary real estate asset class.

The June 18, 2020 episode of the RealNex Webinar Series featured Geoffrey Kasselman, SIOR, AP Leed and his presentation of The Exponential Future of Real Estate. RealNex CEO Jeffrey Finn hosted the session that took a look back over the past century and time traveled forward to the next 25 year to envision the dramatically and dynamically transformed new world that might be in store. Geoff provided a highlight reel of the exponential technologies that are transforming our world, the expected disruption and the convergence that is likely to take place. He also shined a light on the X Factors that could accelerate, decelerate or change the course. To set the stage the he referenced a quote from The 2019 World Economic Forum:

The RealNex Webinar Series continued May 21, with Dr. Jeffrey Fisher providing a Commercial Real Estate Market Update based on Q1 2020 data. The data and results marked a first glimpse of the impact of the COVID-19 pandemic’s impact on CRE markets. Even with just one month of the quarter realizing the full brunt of the change in the world order, industry performance was starkly different than Q4 2019. Private Real Estate values are largely backward looking based on appraised values and comparable sales, while public markets are more forward looking. Thus, the NCREIF Property Index (NPI) of privately-owned real estate eeked out a positive .7% return for the quarter whereas REIT prices dropped a staggering -23.4%. It is expected that in Q2 with the NPI will move into negative territory for the first time since the Global Financial Crisis and that REITS will be buoyed to more closely align with the drop in underlying asset values. With transaction volume plunging in March and even more in April and May, price discovery has yet to be realized.

We had a fantastic session in the ongoing RealNex Webinar Series this last week as RealNex CEO Jeff Finn hosted Blaine Strickland, CCIM. The webinar focused on the findings of Blaine’s new top selling book Adapt. Disruption is coming to Commercial Real Estate Brokerage. Are you Ready? It was a thought provoking and perhaps intimidating hour as Blaine focused on the 9 forces that are forever changing the commercial real estate brokerage sector. Nothing to do with COVID-19 or external forces dramatically and coincidentally changing the world and how all businesses are done, this insightful book homes in on the unique drivers of change in the commercial real estate industry.

In the most recent edition of the RealNex Webinar Series, CEO Jeff Finn hosted Blaine Strickland CCIM, author of Thrive: Ten Prescriptions for Exceptional Performance as a Commercial Real Estate Professional. The hour-long webinar highlighted the findings of the book and was full of takeaways regarding the Ten Prescriptions.

When it comes to CRE marketing we have been doing the same things for a long time, but technology is adding a new spin to three principle tasks. Unlike selling widgets, CRE marketing has three major stages, each with its own set of strategies and tactics. First, you need to win business. That means getting hired by a property owner. Then you need to promote the asset to generate leads, and finally you need to convert leads into transactions.

Recently, our CEO, Jeff Finn, attended CRE // Tech Intersect in NYC. He took a few notes and has been kind enough to share them with us here.