July 10, 2018
Topics: CRE, CRM, marketing, millennial, Real Estate Technology, Commercial Real Estate, RealNex, Price trends, brick and mortar, culture, CRETech, ncreif property indix, ncreif property index, Productivity, CRE Leaders, commercial real estate tech
Returns for institutional real estate investors remained steady at about a 7% annual return through the first quarter of 2018. The total return was 1.70% in the first quarter, down slightly from 1.80% last quarter, but up slightly from the 1st quarter of 2017 as seen in the chart below. These are the national returns from the NCREIF Property Index (NPI). The NPI reflects investment performance for 7,553 commercial properties, totaling $567 billion of market value held by large institutional investors in the US.
When it comes to CRE marketing we have been doing the same things for a long time, but technology is adding a new spin to three principle tasks. Unlike selling widgets, CRE marketing has three major stages, each with its own set of strategies and tactics. First, you need to win business. That means getting hired by a property owner. Then you need to promote the asset to generate leads, and finally you need to convert leads into transactions.
Recently, our CEO, Jeff Finn, attended CRE // Tech Intersect in NYC. He took a few notes and has been kind enough to share them with us here.