Millennials are quickly growing to become a dominant force in the workplace as well as in terms of consumer behavior and drivers of societal norms. So it only makes sense to take their values and needs into consideration when giving thought to commercial real estate technology.
There have been plenty of articles and blog posts declaring that the future of the workforce rests squarely upon the shoulders of millennials (those individuals aged 20-34) and Generation Z (those born after 1996).
Technology runs our daily lives and, in its best formulations, has made life more convenient (and more interesting). We can now deposit a check from our sofa, find precise directions to out-of-the way restaurants, order anything-under-the-sun to be delivered with record speed to our doorsteps. Plus, the information! Have you ever found yourself researching 18th century Norwegian furniture at 3 AM? Asking for a friend.
In today’s workplace, company culture is a big factor – not only in attracting great talent, but also in retaining it. This is no different in a brokerage where culture can be a big asset in attracting and retaining top producers. Even more important, however, is the recognition that company culture can be used to develop top producers.