Millennials are quickly growing to become a dominant force in the workplace as well as in terms of consumer behavior and drivers of societal norms. So it only makes sense to take their values and needs into consideration when giving thought to commercial real estate technology.
Productivity seems to be the golden goal of the moment. With so many technological resources at our disposal and the social media/competitive loop urging the crowd on to ever-higher achievements, there seems to be this underlying and overarching sense that we can be more, that we can do more. Plus, it's fun to try to "game the system" -- to figure out those tasks and rituals, that when combined in just the right way, bring SUCCESS.
HOUSTON-October 2, 2017-RealNex, a commercial real estate technology company, today announced the launch of its largest-to-date release -- RealNex 3.0. The release includes new features and advanced integration between CORE CRM, MarketEdge (financial analysis, reporting and deal room capabilities), and MarketPlace, a single, new listing, search and marketing platform. RealNex 3.0 empowers CRE professionals with hyper-efficient tools to prospect, market and manage transactions – increasing exposure and shortening deal cycles.
Technology is here to stay in commercial real estate and, to be honest, is changing the way things are done throughout the property life cycle. Mobile technology, CRM software, and virtual reality are making those embracing these technologies more efficient and more profitable. However, your agents may be resistant to change and avoid the new tools available to them.
Working in the commercial real estate industry probably means you are constantly prospecting and looking for new leads. Whether you are prospecting through networking events, social media or other means, one prospecting tool that might get overlooked is your very own CRM. Let’s dig into how to prospect that particular goldmine:
The sales cycle is a process -- a series of steps that convince a person or a group of people to say yes on multiple occasions. In other words, this process is essentially multiple small sales that hopefully lead up to the one big sale at the end. These small steps might include getting a prospect to give you their contact information, utilizing that contact information to reach out, and then convincing them to work with you.
While new clients are always a good thing, many agents and their brokers sorely underestimate one of their greatest: existing clients. Client retention is possibly one of the most important facets of commercial real estate —and of any sales profession for that matter.
Commercial real estate has advanced in leaps and bounds this past year, with new technologies and ideas for using them appearing at a rate that is nearly impossible to keep up with. But, in our fast-paced, real estate work, keeping up with these trends is imperative.