When it comes to the everyday operations of your CRE brokerage, one of the biggest factors in helping or (hopefully not) hindering your efficiency is your customer relationship management software, or CRM. But what makes a CRM platform stand out from the crowd? Here are 5 must-have CRM features for the modern CRE brokerage...
It’s time to boost your spring business and get into gear as the months warm up. As the temperature gets warmer, your business has the potential to be on fire with these five ways to spring into spring with a strong lead flow.
Topics: emarketing, financial analysis, financial analytics, marketing, real estate, Real Estate Technology, listings, RealNex, mobile app, CRM implementation, CRETech, CREsoftware, time management, Productivity, commercial real estate tech, commercial real estate listings, CRE Marketing
When it comes to CRE marketing we have been doing the same things for a long time, but technology is adding a new spin to three principle tasks. Unlike selling widgets, CRE marketing has three major stages, each with its own set of strategies and tactics. First, you need to win business. That means getting hired by a property owner. Then you need to promote the asset to generate leads, and finally you need to convert leads into transactions.
Tis the season for parties and sleigh rides, but it's also a perfect time to re-engage with previous clients and to apprise potential clients of your expertise (and good nature). Here are five ideas to make the most of holiday marketing:
As our options for marketing CRE properties have grown, so have the expectations of owners and developers for a savvy approach. It’s critical that agents and brokers take advantage of the tools that are available to bring the value of commercial properties home to prospective tenants.