Real News from RealNex

The past few years have been extremely productive in the CRE tech industry. Overall access to data has improved dramatically, thanks to advances leading to increased capacity and lower costs. Cloud computing and better storage technologies are helping to make data gathering and analysis faster than ever before.

If social media are the lean hipsters of modern communication, email is probably more like a reliable, if a little stodgy, colleague. It may not be a racecar, but everyone knows how to drive it.

If you haven’t read at least one piece this month on how the millennial generation is influencing society, you’re the exception. It seems that everywhere we see the effects of this group’s preferences and priorities being played out. Their numbers in the U.S. exceed baby boomers by more than 10 million, and they are the dominant demographic in today’s workforce.

As our options for marketing CRE properties have grown, so have the expectations of owners and developers for a savvy approach. It’s critical that agents and brokers take advantage of the tools that are available to bring the value of commercial properties home to prospective tenants.

It’s here – the next generation of industry leader and pioneer Real Estate Assistant (REA)…the new RealNex CRM! This new product will enhance the real estate transaction experience by streamlining the business process, improving client service and reducing the transaction cycle time. The updated software offers three significant features that will change the real estate game when it comes to CRM solutions:

Few of us would argue with the idea that leads must be carefully managed and nurtured in order to make a sale. This is the lifeblood of CRE and many other industries. Still, with the masses of correspondence and data they deal with on a daily basis, brokers can find it challenging to address this aspect of their work as well as they would like.

The CRE industry is beginning to appreciate the potential for digital tools and platforms in boosting performance and improving customer service. We use technology to facilitate a whole range of activities. Here is a partial list:

It’s here – the next generation of industry leader and pioneer Real Estate Assistant (REA)…the new RealNex CRM! This new product will enhance the real estate transaction experience by streamlining the business process, improving client service and reducing the transaction cycle time. The updated software offers three significant features that will change the real estate game when it comes to CRM solutions:

STAFFORD, Texas, Jan. 14, 2016 /PRNewswire/ -- RealNex, a leading provider of technology solutions to the commercial real estate industry, is pleased to announce the next generation of Real Estate Assistant (REA), now called RealNex CRM. The new RealNex CRM is the only true hybrid commercial real estate CRM solution on the market, combining the power of the desktop with the mobility of the cloud. This next generation product streamlines business processes, enhances client services and reduces the transaction cycle time, creating  a pipeline to profitsTM for its users.

What are building owners and developers looking for in their next agent? Someone with excellent marketing strategies. The agent should be expert in their local market and  globally connected, while also being savvy to the technology to maximize exposure and streamline transactions. This digital age has re-written the book of what makes for great property marketing.