Real News from RealNex

Your clients rely on you to determine the best leasing options for their commercial space. They trust that you will put together a lease analysis report that will show them that they are making a good decision when making a long term leasing commitment. To ensure that you are presenting your clients with the best lease terms, here are five tips for writing a killer lease analysis.

Your brand is your brokerage’s signature and casts a personality on the business by helping people understand your brokerage’s aspiration. Your brand has character, a tone of voice, a look and a method of behaving across the different avenues of communication. The number one rule of branding in commercial real estate marketing, and in all business marketing, really, is brand consistency.

Just like with any business, commercial real estate brokers require an outstanding real estate marketing plan to be successful and increase sales. The commercial real estate market is competitive in nature, which means your marketing plan must be well planned out and executed correctly to keep up with competitors in the industry. There are five distinct qualities your brokerage will need to have an outstanding real estate marketing plan.

The commercial real estate industry is constantly evolving and changing, meaning technology is a top priority for keeping clients’ experiences positive and successful. At the same time, real estate agents move from broker to broker to ensure they’re working for the best brokerage with the most valuable resources. Clients want to work with real estate agents and brokers that are familiar with technology and have the technology solutions to make the process easier for themselves and their agents.