Real News from RealNex

Your clients rely on you to determine the best leasing options for their commercial space. They trust that you will put together a lease analysis report that will show them that they are making a good decision when making a long term leasing commitment. To ensure that you are presenting your clients with the best lease terms, here are five tips for writing a killer lease analysis.

Your brand is your brokerage’s signature and casts a personality on the business by helping people understand your brokerage’s aspiration. Your brand has character, a tone of voice, a look and a method of behaving across the different avenues of communication. The number one rule of branding in commercial real estate marketing, and in all business marketing, really, is brand consistency.

Just like with any business, commercial real estate brokers require an outstanding real estate marketing plan to be successful and increase sales. The commercial real estate market is competitive in nature, which means your marketing plan must be well planned out and executed correctly to keep up with competitors in the industry. There are five distinct qualities your brokerage will need to have an outstanding real estate marketing plan.

The commercial real estate industry is constantly evolving and changing, meaning technology is a top priority for keeping clients’ experiences positive and successful. At the same time, real estate agents move from broker to broker to ensure they’re working for the best brokerage with the most valuable resources. Clients want to work with real estate agents and brokers that are familiar with technology and have the technology solutions to make the process easier for themselves and their agents.

There’s no denying that the real estate industry has been slow to adopt new technologies. With so many new technologies and systems available, why is it that the real estate industry isn’t jumping at the chance to implement new technology to increase sales and productivity?

Your clients rely on you to determine what investments are smart for them to make and which investments aren’t. Your clients trust that you will put together an investment analysis report that will show them that they are making the right decision when investing in property. Whether this is their first real estate investment property or their tenth, the information you provide - and the format in which you present it - will fuel their decision-making process.

The success of your brokerage is directly tied to your ability to recruit and retain top talent. While things like commission splits, floor time, and assistance with marketing expenses used to rule an agent’s decision on where to hang their hat, today’s top brokerages are attracting the best talent with technologies.

RealNex is proud to host a series of three webinars featuring Mike Lipsey. He is the President of The Lipsey Company and is a nationally and internationally recognized leader in training and consulting for commercial real estate. Mike Lipsey’s expertise in the commercial real estate business is credited with over 35 years of active work in the commercial real estate industry.

Commercial Real Estate Technology Firm Continues To Grow Customer Base and Enhance Reputation as Market Leader   RealNex, the real estate technology company formed by the Pavonis Group, is reporting a solid first half of the year in 2015, with a continued increase in its customer base and strong business volume that has put the company on the map as a tech market leader. RealNex, which is led by CEO Jeffrey Finn, is focused on uniting the fragmented commercial real estate industry by combining a variety of disparate tools and services into one holistic organization. The current suite of services is comprised of Property Line, a property listing system; REI Wise, a real estate analysis and property marketing solution; Real Estate Assistant (REA), a customer relationship management (CRM) system; Ten Eight, an online portal and an app for leasing and tenant representation; and BuzzTarget, a 3-in-1 marketing system to optimize e-marketing campaigns. In just the last six months, the company has added several hundred new subscribers to the full RealNex Suite of products, which is offered to users at a cost of just $85 per month. These subscribers include professionals from such prominent commercial real estate firms as Jones Lang LaSalle, CBRE, NGKF, Cushman & Wakefield, DTZ as well as a host leading local and regional firms. “The first half of 2015 has been extremely productive for RealNex, and we believe we’re on track to achieve even more by year’s end, “ noted Finn. “Our strong performance to date demonstrates that our strategy is working and that the industry recognizes the value what we bring to the table. We are pleased to have increased our network of customers over the last few months, and the experienced team we have built continues to seek out new opportunities and ways to expand our diverse offerings.” Finn adds, “It’s also been especially gratifying to observe how all of our services continue to work in concert with one another. While many of our users sign up for individual solutions, more and more are finding that there is overwhelming value with the combined offering of the entire suite of RealNex solutions.” Other highlights for RealNex in 2015 include: