Real News from RealNex

The world is going mobile, and your CRM shouldn’t be left behind. If you don’t have all your resources at your fingertips, you risk losing your clients to more nimble agents. Having the full resources of your CRM available mobile is essential moving into 2018. Here are just a few of the reasons why:

You can have the best service and the best listings, but you won’t get the clients if they can’t find you. So, get ready to up your marketing game! The holy grail of marketing is to generate a reputation as the go-to in your market. Here are some tips for building the buzz to get there.

We have heard a lot in recent years about so-called “big data.”  Having spent my career doing research and creating products using data, I was intrigued to learn more about how big data might be used for commercial real estate.

When we offer a webinar on social media, CRE people sign up in droves. We all know social media works – because we follow friends or colleagues or gurus who have substantial followings. They are influential! But does it work for you? Maybe you don't have Twitter figured out. If so, then this blog is for you!

Productivity seems to be the golden goal of the moment. With so many technological resources at our disposal and the social media/competitive loop urging the crowd on to ever-higher achievements, there seems to be this underlying and overarching sense that we can be more, that we can do more. Plus, it's fun to try to "game the system" -- to figure out those tasks and rituals, that when combined in just the right way, bring SUCCESS. 

How many apps do you have on your phone? And how many do you use on a regular basis?

Technology is here to stay in commercial real estate and, to be honest, is changing the way things are done throughout the property life cycle. Mobile technology, CRM software, and virtual reality are making those embracing these technologies more efficient and more profitable. However, your agents may be resistant to change and avoid the new tools available to them.

In the real estate industry, being visible is one of the biggest keys to helping maintain market share over other brokerages. Make inroads into increased visibility for your brokerage by developing unique and identifiable branding that remains consistent throughout your business. It's fairly common for a brokerage’s branding to falter or become out-dated. But fear not! Here are some branding best that can help brokerages check on and brush up their own brand. 

Nothing occurs in a vacuum. That includes success in the commercial real estate sphere. With this in mind, our team at RealNex has gathered a list of influencers that you should keep your eye on. You may find yourself either agreeing or disagreeing with their thoughts (or maybe a little bit of both) and so much the better! Use this list to help form your own opinions and strategies.