Real News from RealNex

HOUSTON-February 1, 2018-RealNex, a commercial real estate technology company, today announced the launch of the second phase of its all new MarketPlace. Built upon the legacy of Property Line and Buzz Target, the new Listing Management solution combines the best of both to deliver a powerful tool for brokers seeking to market or find properties for their clients. The new site can be found at www.realnexmarketplace.com.

Millennials are quickly growing to become a dominant force in the workplace as well as in terms of consumer behavior and drivers of societal norms. So it only makes sense to take their values and needs into consideration when giving thought to commercial real estate technology.

Technology is quickly changing the way the commercial real estate industry goes about its business. With the advent of three-dimensional modeling, or 3D, we’re literally seeing a new dimension of visual opportunities spring to life.

Commercial real estate is an industry with inherent complications. Each product is unique, with its own strengths and weaknesses, and every deal requires multiple contributors -- builders, agents, brokers, lenders, and buyers and more. Of course, this is all before government obstacles such as permits and taxes. Keeping this in mind, here are four ways to improve your profits by simplifying your processes. 

The world is going mobile, and your CRM shouldn’t be left behind. If you don’t have all your resources at your fingertips, you risk losing your clients to more nimble agents. Having the full resources of your CRM available mobile is essential moving into 2018. Here are just a few of the reasons why:

You can have the best service and the best listings, but you won’t get the clients if they can’t find you. So, get ready to up your marketing game! The holy grail of marketing is to generate a reputation as the go-to in your market. Here are some tips for building the buzz to get there.

Productivity seems to be the golden goal of the moment. With so many technological resources at our disposal and the social media/competitive loop urging the crowd on to ever-higher achievements, there seems to be this underlying and overarching sense that we can be more, that we can do more. Plus, it's fun to try to "game the system" -- to figure out those tasks and rituals, that when combined in just the right way, bring SUCCESS. 

Technology is here to stay in commercial real estate and, to be honest, is changing the way things are done throughout the property life cycle. Mobile technology, CRM software, and virtual reality are making those embracing these technologies more efficient and more profitable. However, your agents may be resistant to change and avoid the new tools available to them.

In the real estate industry, being visible is one of the biggest keys to helping maintain market share over other brokerages. Make inroads into increased visibility for your brokerage by developing unique and identifiable branding that remains consistent throughout your business. It's fairly common for a brokerage’s branding to falter or become out-dated. But fear not! Here are some branding best that can help brokerages check on and brush up their own brand. 

Nothing occurs in a vacuum. That includes success in the commercial real estate sphere. With this in mind, our team at RealNex has gathered a list of influencers that you should keep your eye on. You may find yourself either agreeing or disagreeing with their thoughts (or maybe a little bit of both) and so much the better! Use this list to help form your own opinions and strategies.