Real News from RealNex

In the real estate industry, being visible is one of the biggest keys to helping maintain market share over other brokerages. Make inroads into increased visibility for your brokerage by developing unique and identifiable branding that remains consistent throughout your business. It's fairly common for a brokerage’s branding to falter or become out-dated. But fear not! Here are some branding best that can help brokerages check on and brush up their own brand. 

Nothing occurs in a vacuum. That includes success in the commercial real estate sphere. With this in mind, our team at RealNex has gathered a list of influencers that you should keep your eye on. You may find yourself either agreeing or disagreeing with their thoughts (or maybe a little bit of both) and so much the better! Use this list to help form your own opinions and strategies.

Whether you’re headed out for a last-minute summer vacation or simply need a great book for your commute, a quality business read can be just what you need to get the wheels turning and inspiration flowing. There's no end to great content that can give real estate professionals insight into best business practices and increased productivity. We've narrowed it down to five to help you out.

Habits can be good, bad, or in-between – but in order to achieve success, it pays to find the right ones and stick with them on a consistent basis. That’s what we believe, and we’ll prove it to you. Here are a handle of entrepreneurs who have voiced their own individual habits, and we believe they translate well to commercial real estate success. Read on and decide for yourself.

Technology runs our daily lives and, in its best formulations, has made life more convenient (and more interesting). We can now deposit a check from our sofa, find precise directions to out-of-the way restaurants, order anything-under-the-sun to be delivered with record speed to our doorsteps. Plus, the information! Have you ever found yourself researching 18th century Norwegian furniture at 3 AM? Asking for a friend.

Working in the commercial real estate industry probably means you are constantly prospecting and looking for new leads. Whether you are prospecting through networking events, social media or other means, one prospecting tool that might get overlooked is your very own CRM. Let’s dig into how to prospect that particular goldmine:

It just might be an understatement to say that the smartphone has become indispensible in our personal lives. In fact, with 77% of Americans owning a smartphone, the odds are high that you may be reading this post from your smartphone right now.

In today’s workplace, company culture is a big factor – not only in attracting great talent, but also in retaining it. This is no different in a brokerage where culture can be a big asset in attracting and retaining top producers. Even more important, however, is the recognition that company culture can be used to develop top producers. 

Have you heard about the new, noise-canceling headphones that block all noise except for certain voices that you have “allowed”? Or, did you know there is a voice assistant on the market that can recognize individual voices and alter its activities based on who it’s talking to?  It’s a bit of an understatement to say that technology is changing the way we live, shop, and interact – our personal and professional lives are in a state of flux over the newest app, the newest phone, the next big thing. Artificial intelligence, virtual reality, and even augmented reality are all burgeoning technologies that promise almost unfathomable changes yet to come. What about commercial real estate? Let’s look at some big tech trends that are impacting the commercial real estate sector.

Our mission at RealNex is to provide you with solutions that can help to streamline and improve your business’s productivity. To this end, we are concerned with every step of the implementation process – from the back-end operations all the way to adoption. We’ve found that a significant factor in implementation of any CRM is to proactively plan for a successful rollout. With research showing that sales teams that use a CRM can increase customer satisfaction by 66%, it is imperative that your rollout is executed properly to ensure all users are on board.