Real News from RealNex

Productivity seems to be the golden goal of the moment. With so many technological resources at our disposal and the social media/competitive loop urging the crowd on to ever-higher achievements, there seems to be this underlying and overarching sense that we can be more, that we can do more. Plus, it's fun to try to "game the system" -- to figure out those tasks and rituals, that when combined in just the right way, bring SUCCESS. 

Technology is here to stay in commercial real estate and, to be honest, is changing the way things are done throughout the property life cycle. Mobile technology, CRM software, and virtual reality are making those embracing these technologies more efficient and more profitable. However, your agents may be resistant to change and avoid the new tools available to them.

In the real estate industry, being visible is one of the biggest keys to helping maintain market share over other brokerages. Make inroads into increased visibility for your brokerage by developing unique and identifiable branding that remains consistent throughout your business. It's fairly common for a brokerage’s branding to falter or become out-dated. But fear not! Here are some branding best that can help brokerages check on and brush up their own brand. 

Nothing occurs in a vacuum. That includes success in the commercial real estate sphere. With this in mind, our team at RealNex has gathered a list of influencers that you should keep your eye on. You may find yourself either agreeing or disagreeing with their thoughts (or maybe a little bit of both) and so much the better! Use this list to help form your own opinions and strategies.

Whether you’re headed out for a last-minute summer vacation or simply need a great book for your commute, a quality business read can be just what you need to get the wheels turning and inspiration flowing. There's no end to great content that can give real estate professionals insight into best business practices and increased productivity. We've narrowed it down to five to help you out.

Habits can be good, bad, or in-between – but in order to achieve success, it pays to find the right ones and stick with them on a consistent basis. That’s what we believe, and we’ll prove it to you. Here are a handle of entrepreneurs who have voiced their own individual habits, and we believe they translate well to commercial real estate success. Read on and decide for yourself.

Technology runs our daily lives and, in its best formulations, has made life more convenient (and more interesting). We can now deposit a check from our sofa, find precise directions to out-of-the way restaurants, order anything-under-the-sun to be delivered with record speed to our doorsteps. Plus, the information! Have you ever found yourself researching 18th century Norwegian furniture at 3 AM? Asking for a friend.

Working in the commercial real estate industry probably means you are constantly prospecting and looking for new leads. Whether you are prospecting through networking events, social media or other means, one prospecting tool that might get overlooked is your very own CRM. Let’s dig into how to prospect that particular goldmine:

It just might be an understatement to say that the smartphone has become indispensible in our personal lives. In fact, with 77% of Americans owning a smartphone, the odds are high that you may be reading this post from your smartphone right now.

In today’s workplace, company culture is a big factor – not only in attracting great talent, but also in retaining it. This is no different in a brokerage where culture can be a big asset in attracting and retaining top producers. Even more important, however, is the recognition that company culture can be used to develop top producers.